Author Archives: Mitchell West

About Mitchell West

Mitchell D. West is an Oregon native who writes conversion-focused marketing tips for online marketers, his regular implementation of which is running the weekly how-to feature on Digioh. Leave a comment or send him a note if you'd like a specific conversion strategy for your business!

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer for ExactTarget

If you use WooCommerce—the most widely-used eCommerce framework of all—then you certainly want to make the most of it. You can actually do just that—make the most of it—by using it in conjunction with ExactTarget. Digioh’s Lightbox makes this easy to implement into your own site, giving you access to incredible lead-generating power.

The Lightbox and the Slider

The Digioh Lightbox is a versatile little thing. You may have seen blogs and/or major eCommerce sites (like Shopify, BigCommerce, or Magento) using it, and in this article we’ll show you how you can too.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

One of the most common uses for the Lightbox is getting customers’ emails by offering them something. In this instance, when you set a Lightbox up on your site, your visitors will see it and will be prompted to give you their email address in exchange for something nice—a discount code, a free ebook, a free trial of a product, etc. Once they’ve given you their email address, you can use that to start marketing to them, thereby increasing your and sales (sometimes by more than 1.5%!).

Another design option is to use the Slider rather than the Lightbox, which works under the same concept save for one thing: except instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can customize their functionality to have a small, unobtrusive call-to-action that follows the visitor from page to page, you can choose when the popup shows up (e.g. showing up immediately, waiting until the user clicks a CTA Teaser, or only showing up upon exit-intent), and you can customize the look and feel to match your site. (These are but a few of the options you have with the Lightbox and Slider!)

Exit-intent Offer vs. Timed Offer

Two of the most effective ways to implement the Lightbox? One is to have it show up whenever a customer goes to leave a page; the other is to have it pop up on its own after a certain period of time. Which one you do depends on what you feel is best for your business.

Exit-intent Offer

For the exit-intent option, it can be highly effective to simply repurpose an offer in the form of your Lightbox. For example, say that you have dropped the price of a product from $15 to $10. A visitor may very well be attracted to it when they see the “$15.00 only $10.00!” price tag, but maybe the idea of “$5 off” isn’t appealing enough to them. When they go to exit the page, your Lightbox will pop up and will reiterate the offer, but in different terms: this time it will say “Wait! Want to save 33% off?” which, while the same offer, can be interpreted differently by the visitor. Some of those visitors now feel they are saving a lot when they think “33% off,” and with that you’ve got them hook, line, and sinker.

Timed Lightbox Option

With the timed option, you can easily implement a coupon offer. (You can see how to set up coupons in WooCommerce here.) With this implementation, if your visitor is on a page for a certain of seconds, a Lightbox will pop up offering a coupon in exchange for their email (like an offer to save ten dollars on their first order).

Additional Option: The QA Widget

If you have expensive products, some customers will prefer talking things over before purchasing it. In this case, a simple coupon code won’t necessarily suffice to convert them. This is where the QA Widget comes in.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a blend of the Lightbox, a contact form, and a non-live chat session. It is a popup that gives users the (accurate) impression that though you may not be immediately reachable, you will respond to their needs and are happy to help. Many QA Widgets implement a headshot or other personal information (like a first name) in order to feel more personal. Customers will enter basic info (often a name and email address, but you can customize it to your own needs) and a question they have, and are then quickly assured that they will receive a prompt response.

As it is not the main focus of this article, we won’t go into depth on it. However, you can find out more and read how to set one up yourself here (and if you’d rather not do it yourself, the Digioh team is always happy to help you get it set up and personalized).

The Lightbox Setup

Now we get to the biggest part of this article: getting your Lightbox set up! What you want out of the Lightbox really depends on you, and with all its options you’re sure to find what you need.

1. The Preliminary Stuff

First things first: we’ve got to get signed up with Digioh. You can get a free trial account so you can get a feel for all this, or you can contact us and we’ll happily to show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin!)

2. Getting Familiar with the Lightbox Design

Now that you’ve got the basics set up, how do you want your Lightbox to look? After signing in to your account, head on over to the “Lightboxes” tab (if you didn’t land there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you’ll find all sorts of prebuilt themes you can build on and alter. Just browse through them till you find something you like, then select it (remember, you can always change things about it!).

Now that you’ve selected your base Lightbox, you’ll notice all sorts of options on the left. Go ahead and edit to your heart’s content—that’s what they’re there for!

3. Setting Rules for Your Lightbox

Satisfied with how it looks? It’s time to set conditions for it now. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Here, you’ll see an “Add Conditions” button; clicking it will give you the option to add a new rule for your Lightbox. This can range from choosing if the Lightbox pops up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are only a few examples of what it can do; a complete list would take a long time!

Once you’ve decided on the rules and conditions appropriate for your situation, hit “Publish” and get ready to watch the leads roll in.

Always Follow Up: ExactTarget

You’ll want to make sure you follow up with all the emails you collect. With ExactTarget, this is a breeze. (You can read their autoresponder setup page here.)

We’ve seen the greatest success with the following email frequency: send a first email immediately (this gets the highest open rate), another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer for Campaign Monitor

As the biggest eCommerce framework in the world, WooCommerce is an incredibly handy tool—and as such, you want to make the most of it. When you combine it with some of Digioh’s lead-generation tools (like the Lightbox pop-up), you have a powerful conversion tool that can dramatically improve your business’s income. Let’s get started!

The Lightbox and the Slider

A quick summary of the Lightbox: it’s is a popup box that, generally speaking, presents an offer to the page visitor in exchange for their email. You may have seen it on blogs or on major eCommerce sites like Shopify, BigCommerce, or Magento.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

When you set the Lightbox up on your site, your visitors see it and are prompted to give you their email address in exchange for something nice—a discount code, a free ebook, a free trial of a product, etc. Once they’ve done that, you can start marketing to them, thereby increasing your conversion and sales (sometimes by more than 1.5%!).

An alternative to the Lightbox is the Slider, which works under the same concept save for one exception: instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can customize their functionality in ways like having a small, unobtrusive CTA that follows the visitor from page to page, choosing when the popup show up, and adjusting the look and feel of it to match your site.

Exit-intent Offer vs. Timed Offer

Two of the most effective ways to implement the Lightbox are thus: to have it show up whenever a customer goes to leave a page; to have it pop up on its own after a certain period of time. Which one you choose to use will depend on your business.

Exit-intent Offer

For the exit-intent option, it can be highly effective to simply repurpose an offer in the form of your Lightbox. For example, say that you have dropped the price of a product from $15 to $10. A visitor may very well be attracted to it when they see the “$15.00 only $10.00!” price tag, but maybe the idea of “$5 off” isn’t appealing enough to them. When they go to exit the page, your Lightbox will pop up and will reiterate the offer, but in different terms: this time it will say “Wait! Want to save 33% off?” which, while the same offer, sounds different enough that you’ll get a few more customers with it.

Timed Lightbox Option

With the timed option, you can implement a coupon offer (you can see how to set up coupons in WooCommerce here.): if your visitor is on a page for x-number of seconds, a Lightbox will pop up offering a coupon in exchange for their email (an example offer would be “Save $10 on your first order! Enter your email so we can send you the code.”)

Additional Option: The QA Widget

If you have an expensive product, customers may feel more comfortable talking it over before purchasing it. In this case, a simple coupon code won’t necessarily suffice to convert them. In this case, you’ll want to use a QA Widget.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a blend of the Lightbox, a contact form, and a non-live chat session. It is a popup that gives users the (accurate) impression that though you may not be immediately reachable, you will respond to their needs and are happy to help. Most QA Widgets implement a headshot and other basic info (like a name) to make them feel more personal. Customers enter basic info (like a name and email address, but you can customize it to your own needs) and a question they have, and are quickly assured that they will receive a prompt response.

As it is not the main focus of this article, we won’t go into depth on it. However, you can find out more and read how to set one up yourself here (and if don’t want to do it yourself, the Digioh team is always happy to help you get it set up and personalized).

The Lightbox Setup

Now we get to the biggest part of this article: getting your Lightbox set up! What you want out of the Lightbox really depends on how you see your business and what you feel would look best.

1. The Preliminary Stuff

We have to get a few things done first, though, like signing up with Digioh. You can get a free trial account so you can get a feel for all this, or you can hit us up and we’ll be happy to show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin!)

2. Getting Familiar with the Lightbox Design

Now that that’s done, let’s customize the look and feel of your Lightbox. After signing in to your account, head on over to the “Lightboxes” tab (if you weren’t taken there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you have all sorts of prebuilt themes you can choose to start with. Just browse through them till you find something you like, then select it (remember, you can always change things about it!).

Now that you’ve selected your base Lightbox, you’ll see all sorts of options on the left. Go ahead and edit to your heart’s content—that’s what they’re there for!

3. Setting Rules for Your Lightbox

Does it look good now? Cool. That means it’s time to set conditions for it now. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Here, you’ll see an “Add Conditions” button; clicking it will give you the option to add a new rule for your Lightbox. This can range from if the Lightbox pops up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are only a few examples of what it can do; a complete list would take a long time!

Once you’ve finalized the rules and conditions for your Lightbox, hit “Publish” and get ready to watch leads generate themselves.

Always Follow Up: Campaign Monitor

You’ll want to make sure you follow up with all the emails you collect. With Campaign Monitor involved, this is super easy.

another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).)

We’ll go ahead and do a quick run-through of how to get an automatic email system set up for this, but you’re also welcome to read Campaign Monitor’s post on it if you prefer.

Step 1: The Basics

Go to the Automation section of your account and click on “Create a new journey.” After you do that, it will want a name for your journey as well as a few other things. Decide on a name for it, select your email list, and then select the “Subscriber joins a list” option for the trigger.

Step 2: The Automation Process

Now that you’ve set up the framework for your autoresponder, click the plus sign under the “Subscriber joins a list” box; select “Email.” This creates the first email a subscriber will receive and it sends it out immediately (which we’ve found gets the highest open rate). Go to the left side of the page and edit the email as desired, making sure to hit “Add Email Content” and actually writing the email.

Now hit the plus sign again, but this time select “Delay.” You’ll want to input two days for the delay time (again, we’ve found this to be the optimal timeframe). Now set up another email with custom content again (this is the second email going out), then repeat this once more for the third email (except that, with the third email, set the delay to seven days).

You’re done!

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer for Constant Contact

Constant Contact and WooCommerce are two of the largest frameworks used by eCommerce businesses today, and each on their own is incredibly effective. Together, they are even more effective, and thanks to Digioh’s Lightbox, you can easily and quickly set your site up to benefit from that synergy.

The Lightbox and the Slider

The Lightbox is a pretty useful popup box: generally speaking, it presents an offer to a visitor in exchange for their email. Many blogs and major eCommerce sites (like Shopify, BigCommerce, or Magento) made use of it.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

When a Lightbox is set up on a site, visitors to it will see the Lightbox and be prompted to input their email address in exchange for something nice—a discount code, a free ebook, a free trial of a product, etc. Once they’ve provided their email address, the site owner can use that to start marketing to them, thereby increasing conversion and sales (sometimes by more than 1.5%!).

An alternative to the Lightbox is the Slider—which works under the same concept, except instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can customize them in many ways: you can have a small, unobtrusive call-to-action that follows the visitor from page to page, you can choose when the popup shows up (e.g. showing up immediately, waiting until the user clicks the small CTA, or only showing up upon exit-intent), and you can customize the look and feel of it to match your site—among many other things.

Exit-intent Offer vs. Timed Offer

Two of the most effective ways to implement the Lightbox are thus: to have it show up whenever a customer goes to leave a page; to have it pop up on its own after a certain period of time. Which one you do depends on what you feel is best for your business.

Exit-intent Offer

For the exit-intent option, it can be highly effective to simply repurpose an offer in the form of your Lightbox. For example, let’s say you’ve dropped the price of a product from $15 to $10. A visitor may very well find the “$15.00 only $10.00!” price tag appealing, but maybe the idea of “$5 off” isn’t appealing enough to them. When they go to exit that page, your Lightbox will pop up and will reiterate the offer, but in different terms: this time it will say “Wait! Want to save 33% off?” which, while the same offer, can be interpreted differently by the visitor. They feel they are saving a lot when they think “33% off,” and with that you’ve got them hook, line, and sinker.

Timed Lightbox Option

With the timed option, you can easily implement a coupon offer. (You can see how to set up coupons in WooCommerce here.) With this implementation, if your visitor is on a page for a given number of seconds, a Lightbox will pop up offering a coupon in exchange for their email (e.g. “Save $10 on your first order! Enter your email so we can send you the code.”).

Additional Option: The QA Widget

If you have an expensive product, customers may with to talk it over before purchasing it. In this case, a simple coupon code won’t necessarily suffice to convert them; this is where the QA Widget comes in.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a blend of the Lightbox, a contact form, and a non-live chat session. It is a popup that gives users the impression that though you may not be immediately reachable, you will respond to their needs and are happy to help. Many QA Widgets implement a headshot as well in order to make them feel more personal. Customers enter a little info info (like their name and email address, but you can customize it to your own needs) and a question they have, and are quickly assured that they will receive a prompt response.

As it is not the main focus of this article, we won’t go into depth on it. However, you can find out more and learn how to set one up yourself here (and if you’d rather not do it all yourself, the Digioh team is always happy to help you get this set up and personalized).

The Lightbox Setup

Now we get to the biggest part of this article: getting your Lightbox set up! What you want out of the Lightbox really depends on you, and the myriad of customization options let’s you figure that out.

1. The Preliminary Stuff

First, sign up with Digioh. You can get a free trial account so you can get a feel for all this, or you can hit us up and we’ll be happy to show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin.)

2. Getting Familiar with the Lightbox Design

Second, figure out how you want your Lightbox to look. After signing in to your account, head on over to the “Lightboxes” tab (if you weren’t taken there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you have all sorts of prebuilt themes you can build on and alter. Just browse through them till you find something you like, then select it (remember, you can always change things about it!).

Once you’ve decided on a particular theme, you are free to customize it in pretty much any way you can think of.

3. Setting Rules for Your Lightbox

After you’ve finished customizing its look and feel, t’s time to set conditions for it. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Here, you’ll see an “Add Conditions” button; clicking it will give you the option to add different rules for your Lightbox. This can range from if the Lightbox pops up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are only a few examples of what it can do; a complete list would take a long time!

Once you’ve decided on rules and conditions, hit “Publish” and get ready to watch leads generate themselves.

Always Follow Up: Constant Contact

You’ll want to make sure you follow up with all the emails you collect. Using a simple email-marketing solution like Constant Contact makes this easy (and so subsequently nets you more revenue); we’ve seen the greatest success with the following email frequency: send a first email immediately (this gets the highest open rate), another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).

Constant Contact provides a full write-up of instructions here and here, but we’ll give you a quick rundown here for ease.

Step 1: Setting Up the Autoresponder

This is actually pretty simple. You’ll first need to click on “Email” and then “Autoresponder.” After that, hit “Create New Series.”

Now you’ll fill in some basic info like a name for this autoresponder series and select which lists you want the autoresponder to apply to. Once you’ve got that done, click “Continue,” then “Add automated email.”

Now go ahead and hit “New” (unless you already have an email layout design, in which case you’ll click “Copy”). Create a name for the email, and then hit “Next.” Now select an email template and edit its content.

Finally, adjust the message settings as necessary, hit “Next,” and go ahead and do some final tweaks and hit “Finish.”

Step 2: Scheduling the Email

Go back to the main Autoresponder page, but this time click the “Schedule” option in your email’s row. Input the number of days you’d like the system to wait before sending the email, and then hit “Save.”

That’s it!

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer for MailChimp

WooCommerce is the web’s most-used eCommerce framework, and no wonder given its ease of use and variety of add-ons; MailChimp is one of the most popular email-marketing frameworks. With the Lightbox, the web’s best lead-generation tool, both of these tools can be used together in a synergistic relationship that gives you even more success.

The Lightbox and Slider

Let’s get through a few explanatory things before we get into this. The Lightbox is a popup box that (in most cases) will present an offer to a page visitor in exchange for their email. Many different blogs use it, and so do some of the largest sites like Shopify, BigCommerce, or Magento.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

The reason the Lightbox is so used to often is its effectiveness. When you set a Lightbox up on your site, visitors see it and are prompted to give you their email address in exchange for something nice—a coupon code, a free ebook, a free trial of a course, etc. Once they’ve given you their email address, you can use that to start marketing to them, increasing conversion and sales (sometimes by more than 1.5%!).

The Slider is an alternative to the Lightbox which works under the same concept, except instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can do things like add a small, unobtrusive call-to-action that follows the visitor from page to page, choose when the popup shows up (e.g. show up immediately, wait for the user to click the small CTA, only show up upon exit-intent, etc.), and you can customize its look and feel to best match your site.

Exit-intent Offer vs. Timed Offer: Which one?

Two of the best ways to use the Lightbox are to have it show up whenever a customer goes to leave a page or to have it pop up on its own after a certain period of time. Which one you do depends on what you feel is best for your business.

Exit-intent Offer

For the exit-intent option, it can be effective to simply repurpose an offer in the form of your Lightbox. As an example, let’s say that you’ve dropped the price of a product from $15 to $10. A visitor could be attracted by the “$15.00 only $10.00!” price tag, but the idea of “$5 off” doesn’t sound that great to them. When they go to exit the page, a Lightbox will pop up and will reiterate the offer, but in different terms; this time it will say “Wait! Want to save 33% off?” which, while the same offer, sounds much better than a simple five-dollar savings. And with that you’ve got them hook, line, and sinker.

Timed Lightbox Option

With the timed option, you can implement a coupon offer. (You can see how to set up coupons for WooCommerce here.) With this option, if your visitor is on a page for x-number of seconds, a Lightbox pops up offering a coupon in exchange for their email (an example offer would be “Save $10 on your first order! Enter your email so we can send you the code.”).

Additional Option: The QA Widget

If you have an expensive product, customers may feel more comfortable discussing it with you before purchasing it. In this case, a basic coupon code won’t necessarily suffice to convert them. This is where the QA Widget comes in.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a mix between the Lightbox, a contact form, and a non-live chat session. It’s a popup that gives users the impression that although you may not be immediately reachable, you will respond to their needs quickly and are happy to help. Many QA Widgets have a headshot as well in order to make them feel more personal. Customers need only enter basic info (often a name and email address, but you can customize it to your own needs) and a question they have, and they will be assured that they will receive a prompt response.

As the QA Widget is not the main focus of this article, we won’t go into depth on it. However, you can learn more and read how to set one up here (and if you’d rather not do it yourself, the Digioh team is always happy to help you get it set up and personalized).

Lightbox Setup

Now for the biggest part of this article: getting the Lightbox set up. Like we mentioned before, what you want out of the Lightbox really depends on you: there are a plethora of ways to customize it so it works best for you.

1. Getting the Basic Stuff Out of the Way

First things first: you’ve gotta sign up for Digioh. You can get a free trial account so you can get a feel for it all, or you can hit us up and we can show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin!)

2. Setting up the Lightbox Design

How do you want your Lightbox to look? After signing in to your account, head on over to the “Lightboxes” tab (if you weren’t taken there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you have all sorts of prebuilt themes you can build upon. Just find one you like and select it (remember, you can always change things about it!).

Now that you’ve selected your base Lightbox, go ahead and edit its look, feel, etc. until you’re satisfied with how it looks.

3. Implementing Rules for Your Lightbox

This is the last step in setting up the Lightbox. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Hit “Add Conditions,” then the “Add a New Rule” option. This will bring up a dropdown with several options you can use; you can set things up that range from the Lightbox popping up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are but a few examples of what it can do; a complete list would take a long time!

Once you’ve gotten through that, hit “Publish” and get ready to watch leads generate themselves.

Always Follow Up: MailChimp

You’ll want to make sure you follow up with all the emails you collect. Using a simple email-marketing solution like MailChimp makes this easier (and so subsequently nets you more revenue); we’ve seen the greatest success with the following email frequency: send a first email immediately (this gets the highest open rate), another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).

The Setup

This is pretty easy. (MailChimp’s site covers it here, but we’ll do a quick rundown for you.

Navigate to the Automation page.

1. Enabling Automation

First, go to the Automation page. From there, hit the “Add Automation” button and go to the “Explore Automations” page.

Add automation button with cursor

Locate the “Abandoned Cart” workflow and again click the “Add Automation” button.

Abandoned Cart workflow

In the popup that appears, select your connected store in the drop-down and click “Next.”

image of pop-up modal with store selected

2. Settings and Design

You should be brought to a checklist page; make sure all the settings are correct. For any that you would like to adjust (or if you’d like to see if there are other things you can edit) hit the “Edit Recipients” Button.

image of edit recipients button with cursor

Go ahead and edit any of the sections as you feel best.

As far as design, you’ll design this like you do with any MailChimp emails:

In the Content section of the checklist, hit “Design Email.”
image of design email button with cursor

Now go ahead and select a template, then adjust it as you desire. Once you’ve done that, hit “Start Sending” and you’re good to go.

image of start sending button with cursor

That’s All, Folks!

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer

As the biggest eCommerce framework in the world, WooCommerce is an incredibly handy tool—and as such, you want to make the most of it. When you combine it with Digioh’s lead-generation tools like the Lightbox pop-up, you have a powerful conversion tool that can dramatically improve your business’s income. This quick guide will help you do just that.

The Lightbox and the Slider

Let’s briefly cover a few things before we get into the meat of this thing. The Lightbox is a popup box that, generally speaking, presents an offer to the page visitor in exchange for their email. You may have seen it on blogs or on major eCommerce sites like Shopify, BigCommerce, or Magento—and when the big names are using it, you know it’s good.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

The reason the Lightbox is so effective has to do with the psychology behind it. When you set a Lightbox up on your site, your visitors will see it and will be prompted to give you their email address in exchange for something nice—a discount code, a free ebook, a free trial of a product, etc. Once they’ve given you their email address, you can use that to start marketing to them, thereby increasing your conversion and sales (sometimes by more than 1.5%!).

An alternative to the Lightbox is the Slider—which works under the same concept, except instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can customize their functionality to have a small, unobtrusive call-to-action that follows the visitor from page to page, you can choose when the popup shows up (e.g. showing up immediately, waiting until the user clicks the small CTA, or only showing up upon exit-intent), and you can customize the look and feel to match your site. (These are but a few of the options you have with the Lightbox and Slider!)

Exit-intent Offer vs. Timed Offer

Two of the most effective ways to implement the Lightbox are thus: to have it show up whenever a customer goes to leave a page; to have it pop up on its own after a certain period of time. Which one you do depends on what you feel is best for your business.

Exit-intent Offer

For the exit-intent option, it can be highly effective to simply repurpose an offer in the form of your Lightbox. For example, say that you have dropped the price of a product from $15 to $10. A visitor may very well be attracted to it when they see the “$15.00 only $10.00!” price tag, but maybe the idea of “$5 off” isn’t appealing enough to them. When they go to exit the page, your Lightbox will pop up and will reiterate the offer, but in different terms: this time it will say “Wait! Want to save 33% off?” which, while the same offer, can be interpreted differently by the visitor. They feel they are saving a lot when they think “33% off,” and with that you’ve got them hook, line, and sinker.

Timed Lightbox Option

With the timed option, you can easily implement a coupon offer. (You can see how to set up coupons in WooCommerce here.) With this implementation, if your visitor is on a page for x-number of seconds, a Lightbox will pop up offering a coupon in exchange for their email (an example offer would be “Save $10 on your first order! Enter your email so we can send you the code.”).

Additional Option: The QA Widget

If you have an expensive product, customers may feel more comfortable talking it over before purchasing it. In this case, a simple coupon code won’t necessarily suffice to convert them. This is where the QA Widget comes in.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a blend of the Lightbox, a contact form, and a non-live chat session. It is a popup that gives users the (accurate) impression that though you may not be immediately reachable, you will respond to their needs and are happy to help. Many QA Widgets implement a headshot as well in order to make them feel more personal. Customers enter basic info (often a name and email address, but you can customize it to your own needs) and a question they have, and are quickly assured that they will receive a prompt response.

As it is not the main focus of this article, we won’t go into depth on it. However, you can find out more and read how to set one up yourself here (and if you’d rather not do it all yourself, the Digioh team is always happy to help you get it set up and personalized).

The Lightbox Setup

Now we get to the biggest part of this article: getting your Lightbox set up! What you want out of the Lightbox really depends on you—and there are enough ways to customize it that you’ll definitely be happy with how it turns out.

1. The Preliminary Stuff

First things first: we’ve got to get signed up with Digioh. You can get a free trial account so you can get a feel for all this, or you can hit us up and we’ll be happy to show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin!)

2. Getting Familiar with the Lightbox Design

Okay, so now that you’ve got the basics set up, how do you want your Lightbox to look? After signing in to your account, head on over to the “Lightboxes” tab (if you weren’t taken there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you have all sorts of prebuilt themes you can build on and alter. Just browse through them till you find something you like, then select it (remember, you can always change things about it!).

Now that you’ve selected your base Lightbox, you’ll see all sorts of options on the left. Go ahead and edit to your heart’s content—that’s what they’re there for!

3. Setting Rules for Your Lightbox

Satisfied with how it looks? It’s time to set conditions for it now. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Here, you’ll see an “Add Conditions” button; clicking it will give you the option to add a new rule for your Lightbox. This can range from if the Lightbox pops up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are only a few examples of what it can do; a complete list would take a long time!

Once you’ve decided on the rules and conditions appropriate for your situation, hit “Publish” and get ready to watch leads generate themselves.

Always Follow Up

You’ll want to make sure you follow up with all the emails you collect. Using a simple email-marketing solution like MailChimp or Constant Contact makes this easier (and so subsequently nets you more revenue); we’ve seen the greatest success with the following email frequency: send a first email immediately (this gets the highest open rate), another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.