Category Archives: ExactTarget

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer for ExactTarget

If you use WooCommerce—the most widely-used eCommerce framework of all—then you certainly want to make the most of it. You can actually do just that—make the most of it—by using it in conjunction with ExactTarget. Digioh’s Lightbox makes this easy to implement into your own site, giving you access to incredible lead-generating power.

The Lightbox and the Slider

The Digioh Lightbox is a versatile little thing. You may have seen blogs and/or major eCommerce sites (like Shopify, BigCommerce, or Magento) using it, and in this article we’ll show you how you can too.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

One of the most common uses for the Lightbox is getting customers’ emails by offering them something. In this instance, when you set a Lightbox up on your site, your visitors will see it and will be prompted to give you their email address in exchange for something nice—a discount code, a free ebook, a free trial of a product, etc. Once they’ve given you their email address, you can use that to start marketing to them, thereby increasing your and sales (sometimes by more than 1.5%!).

Another design option is to use the Slider rather than the Lightbox, which works under the same concept save for one thing: except instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can customize their functionality to have a small, unobtrusive call-to-action that follows the visitor from page to page, you can choose when the popup shows up (e.g. showing up immediately, waiting until the user clicks a CTA Teaser, or only showing up upon exit-intent), and you can customize the look and feel to match your site. (These are but a few of the options you have with the Lightbox and Slider!)

Exit-intent Offer vs. Timed Offer

Two of the most effective ways to implement the Lightbox? One is to have it show up whenever a customer goes to leave a page; the other is to have it pop up on its own after a certain period of time. Which one you do depends on what you feel is best for your business.

Exit-intent Offer

For the exit-intent option, it can be highly effective to simply repurpose an offer in the form of your Lightbox. For example, say that you have dropped the price of a product from $15 to $10. A visitor may very well be attracted to it when they see the “$15.00 only $10.00!” price tag, but maybe the idea of “$5 off” isn’t appealing enough to them. When they go to exit the page, your Lightbox will pop up and will reiterate the offer, but in different terms: this time it will say “Wait! Want to save 33% off?” which, while the same offer, can be interpreted differently by the visitor. Some of those visitors now feel they are saving a lot when they think “33% off,” and with that you’ve got them hook, line, and sinker.

Timed Lightbox Option

With the timed option, you can easily implement a coupon offer. (You can see how to set up coupons in WooCommerce here.) With this implementation, if your visitor is on a page for a certain of seconds, a Lightbox will pop up offering a coupon in exchange for their email (like an offer to save ten dollars on their first order).

Additional Option: The QA Widget

If you have expensive products, some customers will prefer talking things over before purchasing it. In this case, a simple coupon code won’t necessarily suffice to convert them. This is where the QA Widget comes in.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a blend of the Lightbox, a contact form, and a non-live chat session. It is a popup that gives users the (accurate) impression that though you may not be immediately reachable, you will respond to their needs and are happy to help. Many QA Widgets implement a headshot or other personal information (like a first name) in order to feel more personal. Customers will enter basic info (often a name and email address, but you can customize it to your own needs) and a question they have, and are then quickly assured that they will receive a prompt response.

As it is not the main focus of this article, we won’t go into depth on it. However, you can find out more and read how to set one up yourself here (and if you’d rather not do it yourself, the Digioh team is always happy to help you get it set up and personalized).

The Lightbox Setup

Now we get to the biggest part of this article: getting your Lightbox set up! What you want out of the Lightbox really depends on you, and with all its options you’re sure to find what you need.

1. The Preliminary Stuff

First things first: we’ve got to get signed up with Digioh. You can get a free trial account so you can get a feel for all this, or you can contact us and we’ll happily to show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin!)

2. Getting Familiar with the Lightbox Design

Now that you’ve got the basics set up, how do you want your Lightbox to look? After signing in to your account, head on over to the “Lightboxes” tab (if you didn’t land there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you’ll find all sorts of prebuilt themes you can build on and alter. Just browse through them till you find something you like, then select it (remember, you can always change things about it!).

Now that you’ve selected your base Lightbox, you’ll notice all sorts of options on the left. Go ahead and edit to your heart’s content—that’s what they’re there for!

3. Setting Rules for Your Lightbox

Satisfied with how it looks? It’s time to set conditions for it now. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Here, you’ll see an “Add Conditions” button; clicking it will give you the option to add a new rule for your Lightbox. This can range from choosing if the Lightbox pops up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are only a few examples of what it can do; a complete list would take a long time!

Once you’ve decided on the rules and conditions appropriate for your situation, hit “Publish” and get ready to watch the leads roll in.

Always Follow Up: ExactTarget

You’ll want to make sure you follow up with all the emails you collect. With ExactTarget, this is a breeze. (You can read their autoresponder setup page here.)

We’ve seen the greatest success with the following email frequency: send a first email immediately (this gets the highest open rate), another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.

How to Create an Exit Intent Lightbox With ExactTarget

 

There’s no shortage of evidence that using an exit intent popup or lightbox is an extremely effective way of salvaging abandoning site visitors. Simply put, an exit intent lightbox is automatically triggered at strategic points throughout a site the moment a visitor “intends” to exit it (typically by moving the mouse pointer off the active window or screen). The goal of the lightbox is to present content that is engaging enough to keep the visitor from going through with that decision.

Examples of exit intent content include newsletter sign-up prompts, free downloads, and special offers or discounts. As you can see, triggering the display of promotional content is particularly effective when it comes to salvaging shopping cart abandonment.

Wait! This is a limited-quantity item. Finish the checkout process to make sure you get it.

If you are an ExactTarget customer looking to augment your email marketing campaigns with some exit intent technology, this tutorial is for you. By following these simple steps, you will learn how to create a Digioh Exit Intent lightbox that integrates with an email list in your ExactTarget account. For lightbox content, the tutorial uses a simple newsletter sign-up form.

Note: In case you were not aware, ExactTarget was acquired by Salesforce.com in July of 2013 and made part of Salesforce Marketing Cloud. See the announcement to find out more about the acquisition.

All these steps are specific to if you already have a Digioh account. If you don’t have one sign up for a free trial or schedule a demo. Make sure you mention our ExactTarget customer discount!

Part 1. Create an Exit Intent lightbox in Digioh

Step 1. Create a new lightbox

Log in to Digioh and click New Lightbox.

Click New Lightbox

On the Choose a Theme screen, select a theme suitable for email subscription sign-ups. You will customize and configure the lightbox in step 2.

On the Name Your Lightbox screen, enter a descriptive name (e.g., Subscribe to Newsletter) and click Save Name.

Enter a name for your Digioh lightbox and click Save Name

Step 2. Customize and configure your lightbox

The Layout section of the lightbox editor allows you to customize the look and feel of your lightbox including the container, text, buttons and images. For detailed help, see the Editor section of the Digioh Knowledge Base.

Customize your Digioh lightbox

When you are finished customizing the layout, click the Form section below the Layout section of the editor. In the After Form Submit drop-down list, select show thank you page (for more help on this option, see How do I change what happens when my lightbox form is submitted?).

To preview how your lightbox will look and work, click Save & Preview and then select Preview Exit from the drop-down menu. When your lightbox looks and works the way you want, click Save.

On the Digioh navigation bar, click Lightboxes. Your new lightbox is now listed on the Lightboxes screen. You have not yet published the lightbox so it is not live.

View your Digioh lightbox listed on the Lightboxes screen

Step 3. Add an Exit Intent condition to your lightbox

Every Digioh lightbox has a condition that determines when it gets displayed. To make your lightbox appear when a visitor exits your website (in other words, to make it an Exit Intent lightbox), you must add an Exit Intent rule to its condition.

To start adding the condition to your lightbox, click Add in the lightbox’s Conditions column.

In the Conditions pop up, click Add Conditions.

Click Add Conditions

Click Add New Rule.

Click Add New Rule

In the Choose a property drop-down list, select Exit Intent under the Action section.

When the Exit Intent rule appears in the pop up, select the mouse action that will make the lightbox appear (for example, Mouse exits window top or Mouse exits window left). When you’ve made your selection, click Save.

Select the mouse action that will make your Digioh lightbox appear

Tip: To make sure you capture exits from all sides of the screen, add a rule for each possible mouse exit (window top, bottom, left, and right).

Step 5. Publish your lightbox

Once you’ve added the Exit Intent rule and saved the condition, you’re ready to publish your lightbox.

In the condition pop up, click Save & Publish and then click Close. The Lightboxes screen now shows that a condition has been added and that the lightbox is on and live.

A condition has been added to your Digioh lightbox and it is on and live

Part 2. Integrate your lightbox with your ExactTarget account

To integrate your Exit Intent lightbox with your ExactTarget account, you must create an ExactTarget integration and then add the integration to the lightbox.

Step 1. Create an ExactTarget integration

Click your name on the upper right-hand corner of the screen and then click Integrations on the drop-down menu.

Click Integrations

On the List Integrations screen, click Create a New Integration.

Click Create a New Integration

On the Add New Integration screen, select ExactTarget from the Integration drop-down list and then click Create Integration. If you want, you can also edit the Friendly Name.

Create an ExactTarget integration

Step 2. Connect Digioh to your ExactTarget account

When the Authenticate Your ExactTarget Account screen appears, enter your ExactTarget Username or Email and Password and then click Connect Account.

Step 3. Choose the ExactTarget email list

When the Choose List screen appears, click Select next to the ExactTarget email list you want to integrate with the lightbox.

The new ExactTarget integration now appears on the List Integrations screen. Confirm that Is Valid is set to True, the Endpoint is ExactTarget, and the email list is the correct one.

Step 4. Add the ExactTarget integration to your lightbox

On the Digioh navigation bar, click Lightboxes.

On the Lightboxes screen, click Editor in your new lightbox’s Actions column. You can also click the lightbox’s name.

In the lightbox editor, click the Integrations section and then click Add Integration.

Add an integration through the lightbox editor

In the Choose Integrations drop-down list, select the ExactTarget integration you created in step 1 and click Save.

Choose the ExactTarget integration

At the top of the editor screen, click Save & Publish. To return to the Lightboxes screen, click Lightboxes on the Digioh navigation bar.

The screen now shows that your lightbox is complete with a condition and an integration. It is on and live and ready for use.

Part 3. Integrate your lightbox with your website

The final piece in this tutorial is how to integrate your Exit Intent lightbox with your website. The Digioh lightbox app easily integrates with most content management systems and web builders available today. In another post, for example, we showed you how to integrate an Exit Intent lightbox with Magento. To learn more about other available integrations, see the JavaScript Installation section of the Digioh Knowledge Base.

Hope to see you here again soon to check out the next installment in our Digioh Lightbox series.