Category Archives: Magento

How to Build a Constant Contact List With Your Magento Customers

Growing your email list is a great way to encourage repeat business. Follow these instructions to grow  your Constant Contact list with Magento and Digioh.

Create Your Lightbox

Start by creating a lightbox for your store. If you want to incentivize sign ups, you may want to add a coupon code to your thank you page.

Check out the editor section of our support database for detailed info on how each part of the editor works.

1. Start by setting up the form on the lightbox. Add whatever fields you want to collect from your users. If you’re using required fields on your list, make sure the forms on the lightbox match up with the required forms within Constant Contact.

2. If you decide to add a coupon, be sure to put it on your thank you page.

add a coupon for your Magento customers

 

3. Be sure to set up a Constant Contact integration within Digioh, and add it to your lightbox.

Create Some Autoresponders

Be sure to set up a couple of autoresponders within Constant Contact. If you aren’t familiar with how to set up an autoresponder, take a look at their tutorials.

Create an autoresponder to inform your subscribers about any and all upcoming sales or promotions.

Consider offering subscriber-only coupons to encourage your customers to join your list, and stay on it.

Remember, the best way to keep subscribers is to create emails that provide value. Value can mean a lot of different things to different people; experiment with sales, coupons, and helpful information to see what your subscribers consider to be of most value, and provide more of that type of content going forward.

 

How to Create an Exit Intent Lightbox With Magento

Magento - Open Source eCommerce

An Exit Intent lightbox appears to visitors when they leave your website and is a simple but effective way to capture and convert those visitors before you lose them. A typical example of an Exit Intent lightbox is a sign up form for an email newsletter.

In this tutorial, we show you how to create an Exit Intent lightbox in Digioh that displays an email sign up form and then integrate the lightbox with your Magento account so the form appears when visitors leave your store. To round out the tutorial, we also show you how to integrate the lightbox with your MailChimp account so subscribers are added to a list and receive a welcome email.

Part I. Create an Exit Intent lightbox in Digioh

To create an Exit Intent lightbox in Digioh, first create an associated Exit Intent rule that tells the lightbox to appear when the user’s mouse exits the browser window on one of its four sides. Then create a lightbox condition and add the Exit Intent rule to the condition in order to set up the association.

Step 1. Create a new lightbox

Log in to Digioh and click New Lightbox.

Digioh Lightboxes | New Lightbox

On the Choose a Theme screen, select one of the email sign up themes. Don’t worry about design for now.

On the Choose a Condition for Your Lightbox screen, click Skip This Step.

On the Name Your Lightbox screen, enter a descriptive name (e.g., My Exit Intent Lightbox) and click Save Name.

Digioh Lightboxes | Name Your Lightbox

Step 2. Create an Exit Intent rule

On the Digioh menu, click Rules and then click Create a New Rule.

Digioh Rules | Create a New Rule

On the Create a Rule screen, select Exit Intent from the Rule Property drop-down list, select the mouse exit that will trigger the lightbox (e.g., Mouse exits window top), and then click Save Rule.

Digioh Rules | Save Rule

Step 3. Create a condition

On the Digioh menu, click Conditions and then click Create a New Condition.

Digioh Conditions | Create a New Condition

On the Create New Condition pop up, enter a name for the condition (e.g., Exit Intent Condition), select the lightbox you created in step 1 from the Lightbox drop-down list (My Exit Intent Lightbox), and then select the rule you created in step 2 from the Rules drop-down list (Exit Intent).

Click Insert Rule and then click Save.

Digioh Conditions | Insert Rule and Save Condition

Step 4. Customize and preview your lightbox

On the lightbox list, click the name of the lightbox to open it in the lightbox editor.

Digioh Lightboxes | Editor

Customize the layout, text, buttons, and images on the sign up form as needed. You can also add blocks of custom HTML code. For detailed help, see the Editor section of the Digioh Help Docs.

Digioh Lightboxes  | Editor | Edit Layout

To choose what happens after a user submits the lightbox form, click the Form section below the open Layout section and make the needed changes (for detailed help, see How do I change what happens when my lightbox form is submitted?). The default behavior is to show a Thank You page.

To preview how your lightbox will look and work, click Save & Preview and then select Preview Exit from the drop-down menu.

Step 5. Publish your lightbox

When your lightbox looks and works the way you want, click Save & Publish and then click Lightboxes to return to the lightbox list. You can now confirm that the lightbox is live and turned on.

Digioh Lightboxes | Save and Publish Lightbox

Part II. Integrate the lightbox with your Magento store

To integrate your Exit Intent lightbox with your Magento store, copy and paste the embed code snippet generated by Digioh.

Step 1. Open the Magento design editor

Log into your Magento account.

On the Magento Admin Panel menu, click System and then click Configuration.

Magento Admin Panel | System Configuration

On the left sidebar, click Design under Configuration.

Magento Admin Panel | System Configuration | Design

Step 2. Copy the embed code snippet

Go back to your Digioh account.

Click your name on the upper right-hand corner of the screen and then click Setup Instructions on the drop-down menu.

Digioh Integrations | Setup Instructions

On the Setup Instructions screen, select and copy the code that appears in the Embed Code Snippet box.

Digioh Integrations | Setup Instructions | Embed Code Snippet

Step 3. Embed the code in Magento

Go back to the Magento design editor.

Scroll down to the Footer section and click inside the Miscellaneous HTML text box. Paste the embed code you copied in step 2.

Magento Admin Panel |  System Configuration | Design | Footer | Miscellaneous HTML

Click Save Config.

Magento Admin Panel | Save Configuration

Your Digioh Exit Intent lightbox is now integrated with your Magento store. If you need more help on using the Magento Admin Panel, visit Magento Help.

Part III. Integrate the lightbox with a MailChimp list

To integrate your lightbox sign up form with a MailChimp list, connect your Digioh account to your MailChimp account and then select the list. To automatically send subscribers a welcome email, use the MailChimp Automation feature to set up a welcome message workflow for the list (see the section on Automation in the MailChimp Knowledge Base).

Step 1. Connect your Digioh account to MailChimp

Go back to your Digioh account.

Click your name on the upper right-hand corner of the screen and then click Integrations on the drop-down menu.

Digioh Integrations

On the List Integrations screen, click Create a New Integration.

Digioh Integrations | Create a New Integration

On the Add New Integration screen, select MailChimp from the Integration drop-down list and then click Create Integration.

Digioh Integrations | Add New MailChimp Integration

In the Connect Digioh to your account form, enter your MailChimp Username and Password, and then click Log In.

Connect Digioh to MailChimp

Step 2. Select the MailChimp list

On the EM Choose List screen, click Select next to the MailChimp list you want to integrate with the lightbox sign up form.

Note: If you want subscribers to automatically receive a welcome email, select a list that you have configured with a welcome message automation workflow (see the section on Automation in the MailChimp Knowledge Base).

Digioh Integrations | Choose MailChimp List

On the List Integrations screen, confirm that Is Valid is set to True, that the Endpoint is MailChimp, and that you have selected the correct mail list.

Digioh List Integrations

Step 3. Add the MailChimp integration to the lightbox

On the Digioh menu, click Lightboxes.

On the lightbox list, click the name of the lightbox to open it in the lightbox editor.

Digioh Lightboxes | Editor

In the lightbox editor, click the Integrations section and then click Add Integration.

Digioh Lightboxes | Editor | Add Integration to Lightbox

In the Integrations section, select the integration you created in step 1 (MailChimp) and click Save.

Digioh Lightboxes | Editor | Choose and Save Integration

Click Save & Publish and you’re done.

Be sure to test and preview your lightbox on your Magento store. Better yet, sign up through the lightbox to really see things in action.