You host your website on Wix, but use Constant Contact as your email marketing solution- and now you have an easy way to bridge them to help you reach leads faster and more efficiently. Add an Email Lead Capture Lightbox to your Wix site to gain more email subscribers for your Constant Contact list. You can then use Constant Contact’s new Autoresponder feature to send automatic emails that say whatever you want, whenever you want. For example, you can send an email to a new lead a few days after they sign up to check in on their experience so far or send them a special discount- it’s up to you! Here’s how to do it:
Step 1: Add Digioh’s Email Lead Capture Lightbox to Your Wix Website
The Lightbox is a “soft” pop-up that appears on the screen after a few seconds and asks your visitors to sign up to your email list. It’s a free app, quick to install, easy to use, and unobtrusive to your visitors. You’ve probably seen a few yourself when browsing different websites- that’s because they’re so effective.
Too add it, log in to your Wix account and go to the Wix editor. Navigate to the App Market in the left-side menu. Then, search for either “Constant Contact” or Lightbox.” Next to the Constant Contact Email Capture Lightbox, click the Add to site button.
Step 2: Connect Your Constant Contact Account & Customize Your Lightbox
Now, Lightbox is added to your site! But we’re not done yet. We need to connect your Constant Contact account to be sure that new subscribers are correctly added to your email marketing list.
After clicking on the Connect Account button you will be asked to log in to Constant Contact to authorize the connection. Once you do this your account will be connected to your Lightbox and you can select which email list you’d like to add your new subscribers to.
That’s all it takes to connect your account! Now, you can customize the look and feel of your Lightbox as well as your most captivating message! Here’s a breakdown of the following customizable settings:
Display Pop Up Rules – change where and when the Lightbox appears
Layout and Background – change the background color and box size
Thank You Page – customize what message subscribers see after signing up
Advanced Settings – Alter the look and text of the Lightbox; add name field
After customizing your Lightbox we’ll set up an Autoresponder in Constant Contact to welcome your new subscriber.
Step 3: Create an Autoresponder Email in Constant Contact
Here is a video tutorial and below are step by step instructions:
After logging into Constant Contact, navigate to the Email tab, then to the Autoresponder tab and click Create New Series.
Give your new Autoresponder a name. Be sure to select the same email list that you choose when setting up your Lightbox. Save and then click Add automated email.
On the next page, choose to start from scratch or copy from an existing template. Now you’ll be able to compose your email. Hover over and click into the sections of your email to edit them. Look to the menu on the left for more options, such as adding images or changing color schemes.
When you’re happy with your email, click Finish. You’ll be returned to the Autoresponder main page and can now schedule your email.
Now you’ve completed setting up an automatic email to leads who sign up through your Wix website! Go on- do a little jig if you want to!!
A few extra tips…
If you want to amplify welcoming your lead and you use Wix store to sell your products, consider adding a coupon in your autoresponder. A little incentive is all you may need to turn your lead into a first-time buyer and eventually a loyal customer!
Another way you can really help your lead feel special is to send a warm welcome letter after they sign up. Depending on how many sign ups you receive a day, you could send each person an individual note, but if that’s impractical, you do have the option of editing Constant Contact’s built-in Welcome Email. The Welcome Email is sent immediately after someone confirms their subscription, allowing you start building bonds right away. You can actually reach the Welcome Email editor from the Autoresponder page.
Here is a video tutorial on how to add a Welcome Email in Constant Contact:
Be sure to test and preview your new welcome message. Even better, sign up through your Lightbox to see it all in action!