Tag Archives: Constant Contact

WooCommerce works great with a Lightbox

How to Set Up a WooCommerce Pop-up on Exit or Timer for Constant Contact

Constant Contact and WooCommerce are two of the largest frameworks used by eCommerce businesses today, and each on their own is incredibly effective. Together, they are even more effective, and thanks to Digioh’s Lightbox, you can easily and quickly set your site up to benefit from that synergy.

The Lightbox and the Slider

The Lightbox is a pretty useful popup box: generally speaking, it presents an offer to a visitor in exchange for their email. Many blogs and major eCommerce sites (like Shopify, BigCommerce, or Magento) made use of it.

The Lightbox is a great lead-generation tool to combine with WooCommerceDigioh’s own Lightbox is clean and simple, yet very effective at conversion.

When a Lightbox is set up on a site, visitors to it will see the Lightbox and be prompted to input their email address in exchange for something nice—a discount code, a free ebook, a free trial of a product, etc. Once they’ve provided their email address, the site owner can use that to start marketing to them, thereby increasing conversion and sales (sometimes by more than 1.5%!).

An alternative to the Lightbox is the Slider—which works under the same concept, except instead of popping up in the middle of their screen, it slides out like a sidebar.

The Teaser Follow is an effective conversion toolA small CTA Teaser avoids the conversion problems that closing a Lightbox can cause.

With both the Lightbox and the Slider, you can customize them in many ways: you can have a small, unobtrusive call-to-action that follows the visitor from page to page, you can choose when the popup shows up (e.g. showing up immediately, waiting until the user clicks the small CTA, or only showing up upon exit-intent), and you can customize the look and feel of it to match your site—among many other things.

Exit-intent Offer vs. Timed Offer

Two of the most effective ways to implement the Lightbox are thus: to have it show up whenever a customer goes to leave a page; to have it pop up on its own after a certain period of time. Which one you do depends on what you feel is best for your business.

Exit-intent Offer

For the exit-intent option, it can be highly effective to simply repurpose an offer in the form of your Lightbox. For example, let’s say you’ve dropped the price of a product from $15 to $10. A visitor may very well find the “$15.00 only $10.00!” price tag appealing, but maybe the idea of “$5 off” isn’t appealing enough to them. When they go to exit that page, your Lightbox will pop up and will reiterate the offer, but in different terms: this time it will say “Wait! Want to save 33% off?” which, while the same offer, can be interpreted differently by the visitor. They feel they are saving a lot when they think “33% off,” and with that you’ve got them hook, line, and sinker.

Timed Lightbox Option

With the timed option, you can easily implement a coupon offer. (You can see how to set up coupons in WooCommerce here.) With this implementation, if your visitor is on a page for a given number of seconds, a Lightbox will pop up offering a coupon in exchange for their email (e.g. “Save $10 on your first order! Enter your email so we can send you the code.”).

Additional Option: The QA Widget

If you have an expensive product, customers may with to talk it over before purchasing it. In this case, a simple coupon code won’t necessarily suffice to convert them; this is where the QA Widget comes in.

The QA Widget increases your customer's faith in you

Think of the QA Widget as a blend of the Lightbox, a contact form, and a non-live chat session. It is a popup that gives users the impression that though you may not be immediately reachable, you will respond to their needs and are happy to help. Many QA Widgets implement a headshot as well in order to make them feel more personal. Customers enter a little info info (like their name and email address, but you can customize it to your own needs) and a question they have, and are quickly assured that they will receive a prompt response.

As it is not the main focus of this article, we won’t go into depth on it. However, you can find out more and learn how to set one up yourself here (and if you’d rather not do it all yourself, the Digioh team is always happy to help you get this set up and personalized).

The Lightbox Setup

Now we get to the biggest part of this article: getting your Lightbox set up! What you want out of the Lightbox really depends on you, and the myriad of customization options let’s you figure that out.

1. The Preliminary Stuff

First, sign up with Digioh. You can get a free trial account so you can get a feel for all this, or you can hit us up and we’ll be happy to show you a quick, personalized demo for all of this!

(In addition to signing up for a Digioh account, don’t forget to install the Digioh WooCommerce plugin.)

2. Getting Familiar with the Lightbox Design

Second, figure out how you want your Lightbox to look. After signing in to your account, head on over to the “Lightboxes” tab (if you weren’t taken there automatically) and hit the “New Lightbox” button.

Main Lightbox Page

From here, you have all sorts of prebuilt themes you can build on and alter. Just browse through them till you find something you like, then select it (remember, you can always change things about it!).

Once you’ve decided on a particular theme, you are free to customize it in pretty much any way you can think of.

3. Setting Rules for Your Lightbox

After you’ve finished customizing its look and feel, t’s time to set conditions for it. Click the “Edit Conditions” button in the “Conditions” tab on the left.

The Lightbox has several options

Here, you’ll see an “Add Conditions” button; clicking it will give you the option to add different rules for your Lightbox. This can range from if the Lightbox pops up on its own (and how quickly) to only allowing the Lightbox to pop up for first-time visitors who are on Chrome at a desktop (as an example) to having it only appear until a certain date (which is great for advertising promotions). These are only a few examples of what it can do; a complete list would take a long time!

Once you’ve decided on rules and conditions, hit “Publish” and get ready to watch leads generate themselves.

Always Follow Up: Constant Contact

You’ll want to make sure you follow up with all the emails you collect. Using a simple email-marketing solution like Constant Contact makes this easy (and so subsequently nets you more revenue); we’ve seen the greatest success with the following email frequency: send a first email immediately (this gets the highest open rate), another email two days later, and another email seven days later. Pro-tip: make sure you include some of your hottest products and an offer (like free shipping or a coupon code).

Constant Contact provides a full write-up of instructions here and here, but we’ll give you a quick rundown here for ease.

Step 1: Setting Up the Autoresponder

This is actually pretty simple. You’ll first need to click on “Email” and then “Autoresponder.” After that, hit “Create New Series.”

Now you’ll fill in some basic info like a name for this autoresponder series and select which lists you want the autoresponder to apply to. Once you’ve got that done, click “Continue,” then “Add automated email.”

Now go ahead and hit “New” (unless you already have an email layout design, in which case you’ll click “Copy”). Create a name for the email, and then hit “Next.” Now select an email template and edit its content.

Finally, adjust the message settings as necessary, hit “Next,” and go ahead and do some final tweaks and hit “Finish.”

Step 2: Scheduling the Email

Go back to the main Autoresponder page, but this time click the “Schedule” option in your email’s row. Input the number of days you’d like the system to wait before sending the email, and then hit “Save.”

That’s it!

This is all a lot, but it is well worth the time and effort. Just remember: the Digioh team can help set this all up for you (or even just point you in the right direction)—just request a demo.

How to use Constant Contact on Wix

Constant Contact and Wix
You use Wix to build a great-looking website without breaking a sweat.  You use Constant Contact to email your fans and subscribers the latest promotions, updates, and more.  And now, with Digioh’s Lightbox app, you can connect the two to convert your Wix website visitors directly into your Constant Contact subscribers- no importing/exporting required!

The Lightbox is a “soft” pop-up that appears on the screen after a few seconds and asks your visitors to sign up to your email list.  It’s quick, easy, unobtrusive, and -oh yeah- free! Here’s how to add it to your Wix website:

Add Digioh’s Lightbox app to your Wix website

Digioh Lightbox

Too add it, log in to your Wix account and go to the Wix editor.  Navigate to the App Market in the left-side menu.  Then, search for either “Constant Contact” or Lightbox.”  Next to the Constant Contact Email Capture Lightbox, click the Add to site button.
Find the Digioh Lightbox in the App Market

Now, Lightbox is added to your site!  But we’re not done yet.  We need to connect your Constant Contact account to be sure that new subscribers are correctly added to your email marketing list. If you don’t have a Constant Contact account you can get one here (for 75% off).

Connect your Constant Contact account to the Lightbox

After clicking on the Connect Account button you will be asked to log in to Constant Contact to authorize the connection.  Once you do this your account will be connected to your Lightbox and you can select which list you’d like to add your new subscribers to.

Select which Constant Contact list to build

Now, although you’re officially finished setting up your own Lightbox, you should put some icing on that cake!  You have a great amount of customization available to you.  Here’s a breakdown of the following customizable settings:

Display Pop Up Rules – change where and when the Lightbox appears
Layout and Background – change the background color and box size
Thank You Page – Customize what message subscribers see after signing up
Advanced Settings – Alter the look and text of the Lightbox; add name field
Customize your Lightbox

After customizing your Lightbox, be sure to give it a test run by signing yourself up in Preview mode.

How to Attach a File to a Constant Contact Newsletter

ConstantContact Logo

With Digioh and Constant Contact, you can make your email newsletters more dynamic and increase open-rates by featuring great downloadable content.  It’s simple to do- just follow these steps.

Step 1: Create a Digioh account and connect it to Constant Contact

Sign up to Digioh for free, and connect your Constant Contact account.

Link Digioh to ConstantContact

Step 2: Upload your file and set the security level

Use the red Select a File button to choose the file (up to 2 GB) you want to upload. Under Security Options you’ll be able to set the security level for the file.  The security level tells Digioh what to do when someone who is not on your list tries to access your file.

Upload file and set security level

With List Grower Security, if a person is not on your list, it will ask them to sign up in order to download the file.
With Membership Security, only those already subscribed to your list are allowed access.

Learn more about Expiration Options and Download Tracking.

Step 3: Customize your download page

Add your logo and customize your download page for a branded, professional look.

Customize your Digioh download page

Save your changes and move to the next page.  Here you’ll be given the download link to copy and paste into your Constant Contact newsletter. Notice the email merge field is included at the end of the link.  This allows Digioh to track which subscribers are most engaged and are downloading your files.

Digioh Download Link for Constant Contact

Step 4: Paste your Digioh download link in your Constant Contact newsletter

In Constant Contact, create an email for your newsletter.  Go to Email then Create.

Create an email in Constant Contact

Choose a template or start from scratch.  In the editor, compose your newsletter and insert your Digioh download link.  To create a hyperlink, just highlight the words you want to be linked, then click on the link icon.

Insert the Digioh download link in the  editor

Paste the link in the Link URL field

When you are finished composing your newsletter, save it and follow the steps to send it out to your subscribers.  Remember to preview, test, and save often!

Sending out downloadable content is a great way to reward your existing subscribers, but you can also use it to incentivize new sign ups, too. Check out our How To article on sending a file right after someone subscribes to your list using Constant Contact’s welcome email.

How To Send a Secure File after Someone Signs Up on your Constant Contact Form

Constant Contact Logo
If you run a website and do much of your marketing through email, a popular way to gain more subscribers to your mailing list is to offer a special incentive for signing up, such as access to a free ebook or magazine. You can now easily send your subscribers a download link to your document immediately after they sign up with your Constant Contact form. Follow the steps below to learn how.

Step 1: Create an email list and sign-up form in Constant Contact

The first thing you’ll need to do before creating your sign-up form is to have an email list that the form will feed into. If you don’t already have an email list set up, you can easily create a new one.  Just login to Constant Contact, navigate to Contacts in the menu bar, then, on the left side of the page, clicking the + sign next to Email Lists.Create New Email List in ConstantContact After naming your new list, return to the Home page, then click on Sign-Up Tools on the right side of the screen.  Now, you can either click on the existing Sign-Up Form to edit it, or you can Create a Sign-Up Form. Edit or Create a New Constant Contact Sign-Up Form

Enter your form’s title and description, then select the list you want people to sign up for. Follow the remaining steps and save your form.  You’ll be returned to the Sign-Up Tools page. On the right side of the page there are two important icons: the magnifying glass allows you to Preview your form and the link icon will let you either copy the URL for your form page or create a sign-up button to embed on your website. Preview and Get Link for Constant Contact Sign-Up FormIf you want to embed the form itself to your website, you’ll need to add an extension to Constant Contact (see Formstack or WordPress Plugin for Constant Contact).

Step 2: Create a download link to your file with Digioh

Now that you’ve set up your form, you’ll need to set up your document.  First, sign up for Digioh, a service that allows you to send, track, and protect files for your Constant Contact subscribers. Once you have a Digioh account, connect it to your Constant Contact account and Add a File.

Link Digioh to Constant Contact Under Security Options, you’ll see a few choices: List Grower Security (a person can sign up to view the document), Membership Security (the person must already be on your list to view it), or No Security.  Since we want sign ups in this case, choose your list from List Grower Security.  This way, if anyone forwards the link to your document, they’ll be prompted to join your list. List Grower Security After setting your options, move on to the next page.  Your document will upload and you’ll receive the download link to copy/paste in your Constant Contact welcome email. Digioh Download Link for Constant Contact

Step 3: Paste your Digioh download link in your Constant Contact welcome email

With your download link in hand, go to Emails, then Autoresponders.  Before we move further, there are a few important things to know about the difference between the welcome email and autoresponders.

The welcome email is sent immediately after someone signs up, but it is not list-specific.  This isn’t an issue if you have only one list or can craft a welcome message that could apply to all of your lists, but if that’s not an option, you may consider using an autoresponder instead. The autoresponder is list-specific and much easier to compose (WYSIWYG editor) than the welcome email, but the downside is that the earliest it can be sent is one day after your subscriber signs up.

Since we want to send the download link to subscribers right away, go ahead and click on Welcome Email.

Edit the Constant Contact welcome email

Use the links on the left to edit the various sections of your welcome email.  In one of the paragraphs you’ll want to insert your Digioh download link.

Constant Contact Welcome Email editing screenNormally you can insert or hyperlink to your download using a WYSIWYG editor when composing emails within the site, but the welcome email editor operates a bit differently, so we’ll have to make one small adjustment to your link.  When you paste your download link, replace $SUBSCRIBER.EMAIL$ with <Property name=”SUBSCRIBER.EMAIL”/>.

Adjust the linkNow save the email and be sure to activate the changes.  You can get to the activation by going through each step (recommended) or by clicking on Exit, then Finish.

Now that you have your email completed, the last thing to do is to test everything by signing yourself up through your sign-up form.