Tag Archives: Constant Contact

How to Build a Constant Contact List With Your Magento Customers

Growing your email list is a great way to encourage repeat business. Follow these instructions to grow  your Constant Contact list with Magento and Digioh.

Create Your Lightbox

Start by creating a lightbox for your store. If you want to incentivize sign ups, you may want to add a coupon code to your thank you page.

Check out the editor section of our support database for detailed info on how each part of the editor works.

1. Start by setting up the form on the lightbox. Add whatever fields you want to collect from your users. If you’re using required fields on your list, make sure the forms on the lightbox match up with the required forms within Constant Contact.

2. If you decide to add a coupon, be sure to put it on your thank you page.

add a coupon for your Magento customers

 

3. Be sure to set up a Constant Contact integration within Digioh, and add it to your lightbox.

Create Some Autoresponders

Be sure to set up a couple of autoresponders within Constant Contact. If you aren’t familiar with how to set up an autoresponder, take a look at their tutorials.

Create an autoresponder to inform your subscribers about any and all upcoming sales or promotions.

Consider offering subscriber-only coupons to encourage your customers to join your list, and stay on it.

Remember, the best way to keep subscribers is to create emails that provide value. Value can mean a lot of different things to different people; experiment with sales, coupons, and helpful information to see what your subscribers consider to be of most value, and provide more of that type of content going forward.

 

How to Create an Exit Intent Lightbox With Constant Contact

ConstantContact

A simple but effective way to increase your website’s conversion rate is to use an Exit Intent lightbox. This type of lightbox appears to visitors when they exit a site and can be implemented in a number of ways that engage and capture those visitors before you lose them. A typical example of an Exit Intent lightbox is an offer to download a free guide, report, white paper, or similar document. In exchange, visitors provide their name and email address to be added to an email list.

In this tutorial, we show you how to create an Exit Intent lightbox in Digioh that gives visitors the option to download a marketing guide in exchange for their name and email address. When visitors submit the form, they get a thank you page with a button to download the guide. We then show you how to integrate the lightbox with your Constant Contact account so visitors who download the guide are added to one of your email lists.

Part 1. Create an Exit Intent lightbox in Digioh

Step 1. Create a new lightbox

Log in to Digioh and click New Lightbox.

Click New Lightbox

On the Name Your Lightbox screen, enter a descriptive name (e.g., Exit Intent – Download Guide) and click Save Name.

Name your lightbox

Step 2. Customize and configure your lightbox

The Layout section of the lightbox editor allows you to customize the look and feel of your lightbox including the container, text, buttons and images. For detailed help, see the Editor section of the Digioh Knowledge Base.

Edit lightbox layout

When you are finished customizing the layout, click the Form section below the Layout section of the editor. In the After Form Submit drop-down list, select show thank you page (for more help on this option, see How do I change what happens when my lightbox form is submitted?).

Show thank you page after form is submitted

Click the Thank You Page section below the Form section and customize the look and feel of the page’s download form as needed.

Click the Buttons tab and select download file as the download button’s Click Action. Under File to Download, select or add the file to be downloaded.

Set submit button Click Action to Download File

To preview how your lightbox will look and work, click Save & Preview and then select Preview Exit from the drop-down menu. When your lightbox looks and works the way you want, click Save.

On the Digioh navigation bar, click Lightboxes. Your new lightbox is now listed on the Lightboxes screen. You have not yet published the lightbox so it is not live.

Download Exit Intent lightbox listed in Lightboxes screen

Step 3. Add an Exit Intent condition to your lightbox

Every Digioh lightbox has a condition that determines when it gets displayed. To  make your lightbox appear when a visitor exits your website (in other words, to make it an Exit Intent lightbox), you must add an Exit Intent rule to its condition.

To start adding the condition to your lightbox, click Add in the lightbox’s Conditions column.

Add a condition to your lightbox

In the Conditions pop up, click Add Conditions.

Click Add Conditions

Click Add New Rule.

Click Add New Rule

In the Choose a property drop-down list, select Exit Intent under the Action section.

When the Exit Intent rule appears in the pop up, select the mouse action that will make the lightbox appear (for example, Mouse exits window top or Mouse exits window left). When you’ve made your selection, click Save.

Select Exit Intent rule mouse action

Step 5. Publish your lightbox

Once you’ve added the Exit Intent rule and saved the condition, you’re ready to publish your lightbox.

In the condition pop up, click Save & Publish and then click Close. The Lightboxes screen now shows that a condition has been added and that the lightbox is on and live.

Condition added and lightbox published

Part 2. Integrate your lightbox with your Constant Contact account

To integrate your Exit Intent lightbox with your Constant Contact account, you must create a Constant Contact integration (if you don’t already have one) and then add the integration to the lightbox.

Step 1. Create a Constant Contact integration

Click your name on the upper right-hand corner of the screen and then click Integrations on the drop-down menu.

Click Integrations

On the List Integrations screen, click Create a New Integration.

Click Create a New Integration button

On the Add New Integration screen, select Constant Contact from the Integration drop-down list and then click Create Integration. If you want, you can also edit the Friendly Name.

Create a Constant Contact integration

Step 2. Connect Digioh to your Constant Contact account

When the Constant Contact login form appears, enter your Username and Password and then click Log in.

In the Allow Access? pop up, click Allow.

Step 3. Choose the Constant Contact email list

On the Choose List screen, click Select next to the Constant Contact email list you want to integrate with the lightbox.

If you need help on creating and managing email lists in Constant Contact, visit their Knowledge Base and Product Tutorials.

Choose the Constant Contact email list

The new Constant Contact integration appears on the List Integrations screen. Confirm that Is Valid is set to True, the Endpoint is Constant Contact, and the email list is the correct one.

Step 4. Add the Constant Contact integration to your lightbox

On the Digioh navigation bar, click Lightboxes.

On the Lightboxes screen, click Editor in your new lightbox’s Actions column. You can also click the lightbox’s name.

Open lightbox editor to add integration

In the lightbox editor, click the Integrations section and then click Add Integration.

Click Add Integration in lightbox editor

In the Choose Integrations drop-down list, select the Constant Contact integration you created in step 1 and click Save.

Choose Constant Contact integration

At the top of the editor screen, click Save & Publish. To return to the Lightboxes screen, click Lightboxes on the Digioh navigation bar.

The screen shows your lightbox is complete with a condition and an integration. It is on and live and ready for use.

Constant Contact Exit Intent lightbox is ready for use

Part 3. Integrate your lightbox with your website

The final piece in this tutorial is how to integrate your Exit Intent lightbox with your website. The Digioh lightbox app easily integrates with most content management systems and web builders available today. In last week’s post, for example, we showed you how to integrate an Exit Intent lightbox with Magento. To learn more about other available integrations, see the JavaScript Installation section of the Digioh Knowledge Base.

Hope to see you here again next week to check out the next instalment in our How to Create an Exit Intent Lightbox series.

How to Send an Automatic Email in Constant Contact After You Get a New Lead in Wix

Constant Contact and Wix You host your website on Wix, but use Constant Contact as your email marketing solution- and now you have an easy way to bridge them to help you reach leads faster and more efficiently.  Add an Email Lead Capture Lightbox to your Wix site to gain more email subscribers for your Constant Contact list.  You can then use Constant Contact’s new Autoresponder feature to send automatic emails that say whatever you want, whenever you want.  For example, you can send an email to a new lead a few days after they sign up to check in on their experience so far or send them a special discount- it’s up to you! Here’s how to do it:

Step 1: Add Digioh’s Email Lead Capture Lightbox to Your Wix Website

The Lightbox is a “soft” pop-up that appears on the screen after a few seconds and asks your visitors to sign up to your email list.  It’s a free app, quick to install, easy to use, and unobtrusive to your visitors.  You’ve probably seen a few yourself when browsing different websites- that’s because they’re so effective. Digioh Lightbox

Too add it, log in to your Wix account and go to the Wix editor.  Navigate to the App Market in the left-side menu.  Then, search for either “Constant Contact” or Lightbox.”  Next to the Constant Contact Email Capture Lightbox, click the Add to site button. Find the Digioh Lightbox in the App Market

Step 2: Connect Your Constant Contact Account & Customize Your Lightbox

Now, Lightbox is added to your site!  But we’re not done yet.  We need to connect your Constant Contact account to be sure that new subscribers are correctly added to your email marketing list. If you don’t already have a Constant Contact account, you can get one here for 75% Off.

Connect your Constant Contact account to the Lightbox

After clicking on the Connect Account button you will be asked to log in to Constant Contact to authorize the connection.  Once you do this your account will be connected to your Lightbox and you can select which email list you’d like to add your new subscribers to.

Select which Constant Contact list to build

That’s all it takes to connect your account!  Now, you can customize the look and feel of your Lightbox as well as your most captivating message! Here’s a breakdown of the following customizable settings:

Display Pop Up Rules – change where and when the Lightbox appears
Layout and Background – change the background color and box size
Thank You Page – customize what message subscribers see after signing up
Advanced Settings – Alter the look and text of the Lightbox; add name field Customize your Lightbox

After customizing your Lightbox we’ll set up an Autoresponder in Constant Contact to welcome your new subscriber.

Step 3: Create an Autoresponder Email in Constant Contact

Here is a video tutorial and below are step by step instructions:

After logging into Constant Contact, navigate to the Email tab, then to the Autoresponder tab and click Create New Series. Create a Constant Contact Autoresponder

Give your new Autoresponder a name.  Be sure to select the same email list that you choose when setting up your Lightbox. Save and then click Add automated email. Create a New Constant Contact Autoresponder Series

On the next page, choose to start from scratch or copy from an existing template.  Now you’ll be able to compose your email.  Hover over and click into the sections of your email to edit them.  Look to the menu on the left for more options, such as adding images or changing color schemes.

Compose your Constant Contact Autoresponder

When you’re happy with your email, click Finish.  You’ll be returned to the Autoresponder main page and can now schedule your email. Schedule you Constant Contact Autoresponder

Now you’ve completed setting up an automatic email to leads who sign up through your Wix website!  Go on- do a little jig if you want to!!

A few extra tips…

If you want to amplify welcoming your lead and you use Wix store to sell your products, consider adding a coupon in your autoresponder.  A little incentive is all you may need to turn your lead into a first-time buyer and eventually a loyal customer! Constant Contact Coupon Example

Another way you can really help your lead feel special is to send a warm welcome letter after they sign up.  Depending on how many sign ups you receive a day, you could send each person an individual note, but if that’s impractical, you do have the option of editing Constant Contact’s built-in Welcome Email.  The Welcome Email is sent immediately after someone confirms their subscription, allowing you start building bonds right away. You can actually reach the Welcome Email editor from the Autoresponder page.

Edit the Constant Contact Welcome Email

Constant Contact Welcome Email
Here is a video tutorial on how to add a Welcome Email in Constant Contact:

Be sure to test and preview your new welcome message.  Even better, sign up through your Lightbox to see it all in action!
PS If you don’t have a Constant Contact account, you can sign up here for 75% off.