How to Build Landing Pages Integrated with Segment
Landing pages are an important tool for collecting first-party data from your site visitors, but to put this data to use, you need to sync it across your marketing stack. For a growing number of brands, Segment is the customer…
How to Integrate Your Preference Center with Segment
Preference centers allow email marketers to comply with regulations while reducing unsubscribes and cross-selling other newsletters. By putting subscribers in control of the email communication they receive, you help maintain the good health of your email program. 
If you…
How to Build a Preference Center for Sales Cloud (Salesforce CRM)
Salesforce Sales Cloud (or Salesforce CRM) provides near-endless features and functionality for managing customer touchpoints. Unfortunately, it doesn’t offer built-in preference center features. To allow subscribers to manage communication sent from Sales Cloud, you must build a custom preference center.…
How to Build a Preference Center Integrated with Customer.io
Email preference centers are an effective way to give your Customer.io subscribers control of the communication they receive. Customer.io recommends two options for allowing subscribers to manage their preferences. You can create custom unsubscribe links to place on a subscription…