How to integrate Salesforce with Google Analytics (two options)
The partnership announcement between Google and Salesforce made big news, mainly because Salesforce Marketing Cloud (specifically Journey Builder) is the first external audience destination officially supported by Google. The Google Analytics 360 & Salesforce Marketing Cloud Journey Builder Integration With…
How to Pass UTM Parameters to Salesforce
If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you…