How to Submit to a Marketing Cloud Data Extension from a Form
If you use Salesforce Marketing Cloud/ExactTarget, you probably manage your lead and customer data with data extensions. To capture lead information, you have several options: Use Marketing Cloud Smart Capture forms Build your own HTML forms Use third-party form builders…
How to Trigger Salesforce Marketing Cloud Abandoned Cart Emails
About 70% of all online shopping carts are abandoned. That represents a significant source of untapped revenue for stores that don’t have cart abandonment campaigns. Digioh’s form builder and cart abandonment solution integrates with all major e-commerce platforms and ESPs,…
How to Create a Custom Preference Center for Salesforce Marketing Cloud
An oft-forgotten part of email marketing, the humble email preference center is a great way to mitigate unsubscribes, capture zero-party data, and provide your email subscribers with a good experience. Unfortunately, unlocking the full potential of your preference center usually…
How to Create Salesforce Marketing Cloud Surveys with Digioh
Until now it’s been a challenge to create a survey that’s fully integrated with Salesforce Marketing Cloud and Sales Cloud. Digioh’s website survey tool is fully integrated with both Marketing Cloud and Sales Cloud, allowing you to send customer feedback…
How to Pass UTM Parameters to Salesforce
If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you…
How to set up a Marketing Cloud triggered send with Digioh
What are the benefits of triggered sends? Triggered sends save time by automating manual processes: instead of daily batch uploads to your list, instantly trigger an email when someone takes an action (e.g. submits their contact details to a form).…
How to Create an Exit-Intent Lightbox for ExactTarget (Salesforce Marketing Cloud)
There’s no shortage of evidence that using an exit-intent popup or lightbox is an extremely effective way of salvaging abandoning site visitors. Simply put, an exit-intent lightbox is automatically triggered at strategic points throughout a site the moment a visitor…