While convenient, the default Salesforce Marketing Cloud Preference center is missing several advanced features. For example, out of the box you can’t:
- Add custom branding
- Use a custom domain
- Trigger a post-unsubscribe survey to learn why someone unsubscribed
- Give subscribers a one-click unsubscribe option
- Add unlimited custom fields
- Allow subscribers to pause emails for a set period of time
- Dynamically display personalized content for each subscriber (e.g. suggest related lists and prepopulate subscriber data)
Worse, making these customizations can take weeks (or months) of development work.
This is where a drag-and-drop preference center builder can help.
Drag-and-Drop Preference Centers for Salesforce Marketing Cloud
With Digioh’s seamless Salesforce integration, you can build virtually any Marketing Cloud preference center and pass data directly to your Marketing Cloud lists and data extensions.
Whether you want to customize your preference center with post-unsubscribe surveys, add dynamic newsletter recommendations, or even give subscribers the option to pause emails for 30 days, Digioh lets you design a custom preference center that gives subscribers full control of the communication they receive.
Add Dynamic Content to Your SFMC Preference Center
Here’s an example of a preference center template available in Digioh. This dynamic preference center changes based on a subscriber’s current subscriptions. The more email a subscriber signs up to receive, the more lively the plant.
This is a great way to inject a little life into the typically-boring preference page.
Use the Flexibility of Custom Preference Centers to Provide a Better Email Experience
Custom preference centers also give you more ways to improve the email experience for your subscribers. This Digioh preference page template includes an option to stop all emails for 30 or 60 days.
Pause options can be particularly useful for brands who ramp up sending frequency during seasonal promotions or certain annual events. By allowing your SFMC subscribers to opt out of high-volume email seasons, you may prevent them from unsubscribing entirely.
Building a Custom SFMC Preference Center with Digioh
The video below shows examples of preference centers and landing pages built with Digioh:
Keep reading to see the slides in this video, learn about the benefits of using a custom preference center to reduce list churn, and see how you can create your SFMC preference center quickly.
Create Custom Preference Pages, No Code Needed
By using a custom preference center with your site’s domain and branding, you can provide a consistent experience for your subscribers.
With a seamless Salesforce integration and drag-and-drop editor, Digioh makes it easy to implement and update your custom preference centers. Our versatile page builder also allows you to build custom Salesforce-integrated landing pages, helping you drive more conversions with dynamic, personalized pages.
Benefits of a Custom SFMC Preference Center
Preference centers allow your subscribers to control the communication they receive. By giving your subscribers a choice with a custom preference center can help you reduce unsubscribes by up to 30%.
Digioh’s Salesforce preference centers allow you to shift, edit, and remove subscribers in your lists and data extensions in real-time.
You can further personalize the email experience by adding dynamic content to your preference centers.
For instance, Digioh allows you to dynamically populate subscriber information and recommend similar newsletters based on a user’s current email subscriptions.
Adding Post-Unsubscribe Surveys to Your Preference Page
With Digioh’s preference center builder, you can add an optional survey that displays after a user unsubscribes from your email. This allows you to collect actionable insights that can help you improve your email program.
Customize your surveys with the questions and survey options you want to include. Then, with your Salesforce integration, you can push survey data as a custom field. If desired, you can export survey data to a CSV as well.
Create Marketing Cloud-Integrated Landing Pages Too
Digioh’s drag-and-drop builder allows you to create Marketing Cloud-integrated landing and registration pages on your custom domain too. Pass registration data and custom fields to Salesforce in real-time to trigger email sends and Journeys.
Capture More First-Party Data with Custom Fields
Personalize your marketing campaigns by capturing more first-party data with your pages. Digioh allows you to create unlimited custom fields for capturing the data you need. Map these custom fields to Salesforce to sync this data to Salesforce Marketing Cloud in real-time.
Let Subscribers Take a Break from Email
Sometimes your subscribers may not want to unsubscribe completely; perhaps they just want a break from your email for a month or two. In addition to providing frequency options, you can decrease unsubscribes by giving subscribers the option to pause emails.
Start Creating Your Custom SFMC Preference Center
Have any questions about Digioh (or integrating with Marketing Cloud)? Reach out to learn more about our Salesforce Preference Centers here; we’d be happy to help you out!
