How to create a custom email preference center for Salesforce Marketing Cloud

While convenient, the default Salesforce Marketing Cloud Preference center is missing several advanced features. For example, out of the box you can’t:

Add custom branding
Use a custom domain
Trigger a survey to learn why someone unsubscribed
Give subscribers a one-click unsubscribe option
Add unlimited custom fields
Dynamically display personalized content for each subscriber (e.g. suggest related lists)

Worse, making these customizations can take weeks (or months) of development work.

This is where Digioh’s drag-and-drop preference center builder can help. With our seamless Salesforce integration, you can build virtually any Marketing Cloud preference center and pass data directly to your Marketing Cloud lists and data extensions.

Whether you want to customize your preference center with post-unsubscribe surveys, add dynamic newsletter recommendations, or even give subscribers the option to pause emails for 30 days, Digioh’s flexible preference centers let your subscribers take full control of their email experience.

Our versatile page builder also allows you to build custom Salesforce-integrated landing pages, helping you drive more conversions with dynamic, personalized pages.

The video below shows several examples of custom preference centers and landing pages built with Digioh:

An overview of Marketing cloud-integrated subscription centers built with Digioh.

And here are the slides from the video:

Digioh helps you create Marketing Cloud integrated preference centers — Digioh gives you the power to create custom preference centers without writing a line of code.

How preference centers reduce unsubscribes — By giving subscribers the option to switch to more relevant lists, unsubscribe rates decrease by as much as 30%.

Unsubscribe surveys help you reduce unsubscribes — Post-unsubscribe surveys give you actionable data.

Build Marketing Cloud-integrated landing pages with Digioh too — With Digioh you can also build Marketing Cloud-integrated landing and registration pages.

Personalized preference center that integrates with Marketing Cloud — Personalize your marketing campaigns by capturing subscriber data.

Pause emails with Digioh and lower unsubscribes — Decrease unsubscribes by giving subscribers the option to pause emails.

Have any questions about Digioh (or integrating with Marketing Cloud)? Reach out to learn more about our Salesforce Preference Centers here; we’d be happy to help you out!

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