While convenient, the default Salesforce Marketing Cloud Preference center is missing several advanced features. For example, out of the box you can’t:
- Add custom branding
- Use a custom domain
- Trigger a survey to learn why someone unsubscribed
- Give subscribers a one-click unsubscribe option
- Add unlimited custom fields
- Dynamically display personalized content for each subscriber (e.g. suggest related lists)
Worse, making these customizations can take weeks (or months) of development work.
This is where Digioh’s drag-and-drop preference center builder can help. With our seamless Salesforce integration, you can build virtually any Marketing Cloud preference center and pass data directly to your Marketing Cloud lists and data extensions.
Whether you want to customize your preference center with post-unsubscribe surveys, add dynamic newsletter recommendations, or even give subscribers the option to pause emails for 30 days, Digioh’s flexible preference centers let your subscribers take full control of their email experience.
Our versatile page builder also allows you to build custom Salesforce-integrated landing pages, helping you drive more conversions with dynamic, personalized pages.
The video below shows several examples of custom preference centers and landing pages built with Digioh:
And here are the slides from the video:
Have any questions about Digioh (or integrating with Marketing Cloud)? Reach out to learn more about our Salesforce Preference Centers here; we’d be happy to help you out!