What are the benefits of triggered sends?
- Triggered sends save time by automating manual processes: instead of daily batch uploads to your list, instantly trigger an email when someone takes an action (e.g. submits their contact details to a form).
- They also earn higher open rates. Because they’re prompted by user action, users receive these emails at a moment when the email content is most relevant. This makes recipients more likely to open these emails. For instance, the first email after someone signs up typically has the highest open rate, so removing delays can help maximize your open rate.
There’s one main drawback to triggered sends: if you’re not comfortable setting up an API call, setting up a triggered email send can be challenging and time-consuming.
This is where Digioh comes in.
Build forms that trigger Marketing Cloud sends on form submission.
Digioh is a form builder that’s deeply integrated with Salesforce Marketing Cloud (and Salesforce Commerce Cloud). Digioh’s drag-and-drop form editor allows you to create custom brand-compliant forms (including lightboxes, banners, inline widgets, quizzes, progressive forms, surveys and more).
With Digioh, you can add unlimited form fields (text fields, dropdown fields, date fields, and hidden fields) to collect any first-party data you need. For cases where you need to collect data from many fields, you can create multi-step forms that capture data on every page of the form, preventing form abandonment.
Each form can integrate with as many data extensions and lists as you need. The Digioh-SFMC/SFCC integration is flexible and customizable, allowing you to set up forms and sends that best fit your audience.
Even better, you can set up a triggered send without worrying about the technical back-end details; Digioh makes it completely seamless.
You can watch the video below to see for yourself just how simple it is to trigger email sends with Digioh’s Salesforce integration.
Set up triggered sends and Journeys with ease using Digioh’s Salesforce integration.
Learn more about our integration with Marketing Cloud, and please don’t hesitate to ask us any questions about triggered sends or Marketing Cloud; we’re happy to help!