At its core, a Digioh campaign is simply a structured experience made up of multiple steps.
Most campaigns include a series of pages that guide the user through a short interaction. These pages might include questions, form fields, or informational content.
The user progresses through these steps until they reach a result page or recommendation page.
For example, in a product recommendation quiz, the user might answer three or four questions about their preferences. Based on those responses, the campaign directs them to a result page that recommends specific products.
The structure itself is straightforward. The real power comes from the logic that connects these pieces together, allowing the experience to adapt to each user’s responses.
This modular structure also makes campaigns easy to iterate on. You can add new questions, update logic, or modify result pages without rebuilding the entire experience.