Before launching any campaign, it’s critical to perform a thorough QA process.
Even a well-designed campaign can fail if something small is broken, like a logic rule that sends users to the wrong result page, or an integration that doesn’t pass data correctly.
During QA, you should test every possible user path through the campaign. Click through each question combination, confirm that the correct results appear, and verify that data is flowing into your integrations as expected.
It’s also important to test the experience across devices. Many Digioh campaigns receive the majority of their traffic on mobile, so ensuring a smooth mobile experience is essential.
Taking the time to QA thoroughly will prevent issues after launch and help ensure your campaign performs as expected.