One of the most important things to understand about Digioh campaigns is that they follow a consistent workflow.

Whether you’re building a simple email capture popup or a sophisticated product recommendation quiz, the process is always the same.

First, we define the goal of the campaign. This might be increasing email capture, guiding product discovery, improving PDP conversion rates, or collecting customer preferences.

Second, we design the experience itself. This includes the questions we ask, the structure of the interaction, and how the brand voice and design show up in the experience.

Third, we configure logic and targeting rules. This is where Digioh becomes powerful. Logic determines how different users move through the experience and what results they see.

Fourth, we configure integrations so that the data captured during the campaign flows into the rest of the marketing stack.

And finally, we test everything before launch. QA is a critical step that ensures campaigns behave exactly as expected.

As you build campaigns in Digioh, thinking in terms of this workflow will help you stay organized and avoid common mistakes.