Course Content
Welcome
Time needed for lesson: 5-7 minutes
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Welcome to Digioh’s Certified Agency Training
What You’ll Learn
Who This Certificate Is For
How This Course Works
What You’ll Need To Follow Along
Your Certification Path
Ready To Test Your Knowledge?
Digioh in the Marketing Stack
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Digioh in the Marketing Stack Intro
Personalization is Broken (And We’re Fixing It)
What Digioh Is
What Digioh Is Not
How Digioh Compliments The Stack
The Identity Layer
Real Use Case: PDP Quiz + Klaviyo Personalization
Quick Check: What Does Digioh Replace?
Next Up: Campaign Types and Use Cases
Campaign Types & Use Cases
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What You Can Build with Digioh
Why Interactive Campaigns Work
Core Campaign Types
Lead Capture
Product Recommendation Quizzes
Embedded Experiences
Lifecycle Engagement
Choosing the Right Campaign
Knowledge Check
Up Next: Building Campaigns in the Digioh Platform
Building Campaigns in the Digioh Platform
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Building Campaign: Intro
Campaign Workflow
Navigating the Digioh Platform
Anatomy of a Digioh Campaign
Designing the Experience
Logic and Personalization
Integrations and Data Activation
Quality Assurance
Real Scenario
Build Exercise
Knowledge Check
Up Next: Integrations and Data Activation
Integrations & Data Activation
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Activating Digioh Data
Why Data Activation Matters
Types of Data Digioh Collects
Where the Data Goes
Digioh + Klaviyo Example
Data Mapping
Lifecycle Marketing Use Cases
Lifecycle Flow Example
Real Scenario
Build Exercise
Knowledge Check
Next Up: QA, Testing, and Optimization
Certified Agency Training

When deciding what to build, start with three questions.

What problem are we solving? Where is the user in their journey? And what data do we want to capture?

The answers to those questions will determine which type of campaign will be most effective.

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