Once the structure is in place, the next step is designing the experience itself.
This is where you define what the user actually sees and interacts with.
Inside the builder, you’ll create the pages that make up the campaign. These might include question screens, email capture steps, recommendation pages, or educational content.
When designing these experiences, it’s important to think about both user experience and business goals.
From a user perspective, the experience should feel simple and intuitive. Most successful quizzes are between three and five questions long. Longer experiences can sometimes create friction and reduce completion rates.
From a business perspective, each step should serve a purpose. You might ask a question to personalize a recommendation, segment a customer for future marketing, or collect insights that inform product development.
Great Digioh campaigns balance these two priorities: delivering value to the user while collecting meaningful data for the brand.