Digioh campaigns capture several types of data, and each one plays a different role in personalization.
The most obvious is contact information like email addresses or phone numbers. This allows brands to continue the conversation through email or SMS marketing.
But Digioh also captures preference data. These are the answers users provide in quizzes or forms, things like product preferences, skin type, or style choices.
Behavioral signals are also important. These can include things like which experiences a visitor interacts with or how far they progress through a campaign.
Finally, Digioh contributes identity signals that help recognize returning visitors across sessions.
Together, these data types create a much richer understanding of the customer.