How to Build Landing Pages Integrated with Segment
Landing pages are an important tool for collecting first-party data from your site visitors, but to put this data to use, you need to sync it across your marketing stack. For a growing number of brands, Segment is the customer…
How to Integrate Your Preference Center with Segment
Preference centers allow email marketers to comply with regulations while reducing unsubscribes and cross-selling other newsletters. By putting subscribers in control of the email communication they receive, you help maintain the good health of your email program. 💡 If you…