How to Pass UTM Parameters to Salesforce
If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you…
How to Grow Your Email List Fast with Coupons and Promotions
If you manage an eCommerce website, you know discounts and sales are a proven way to increase conversions and sales. One of the most popular ways to offer eCommerce discounts is to provide a coupon code in exchange for an email signup.
But to maximize conversions, you need to be strategic. A generic 10% off coupon for new email subscribers is a good start, but to really move the needle you need to offer targeted, personalized discounts.
With the right conversion tools for eCommerce, you can maximize email list growth with targeted promotions, personalized messaging, and dynamic content. For instance, you can: