If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you need to connect Salesforce to your Google Analytics account and pass UTM parameters to Salesforce.
Digioh enables you to sync your Google Analytics data with Salesforce (both Sales Cloud and Marketing Cloud). Unlike other connectors, Digioh’s Salesforce integration allows you to pass various forms of Google Analytics data, including UTM parameters, custom segments, eCommerce data, and Goal Conversions.
Digioh gives you a complete picture of each touchpoint along a lead’s conversion path. For example, if a visitor comes via a CPC click from Google Ads, Digioh passes that data into Salesforce for that specific record. Then, if they come back via an organic branded search to request a demo, Digioh passes this too, so when you run a report in Salesforce, you can attribute the conversion to the organic search and the first visit to the ad click.
Now you can know end-to-end how people come to your site and which marketing channels are working for you. All data will be visible in Salesforce for each lead and customer record, providing a powerful way to know where to spend your ad dollars and focus your marketing.
Digioh supports both Google Analytics Universal (free) and Google Analytics 360, which means you can get started no matter which version you’re using. In addition to our data synchronization features, we offer more advanced targeting features for users of Salesforce Marketing Cloud. For example, Digioh can push data (such as GA custom segments) into your Marketing Cloud data extensions, and even trigger Journeys and Google Ads/social media ads to retarget your website visitors.
In this example, if someone browsed tents on your site without making a purchase, they’ll be added to a custom “Tent Purchase intent” GA segment. Through the integration Digioh can update that visitor’s record in Marketing Cloud and trigger an email. That email could offer 10% off on all tents as an incentive to complete checkout. This level of personalization can significantly boost your conversions and revenue.
To learn more about passing GA data into Salesforce, feel free to reach out!