How to Integrate Your Preference Center with Segment
Preference centers allow email marketers to comply with regulations while reducing unsubscribes and cross-selling other newsletters. By putting subscribers in control of the email communication they receive, you help maintain the good health of your email program. 💡 If you…
How to create ExactTarget (Salesforce Marketing Cloud) surveys with Digioh
Until now it’s been a challenge to create a survey that’s fully integrated with Salesforce Marketing Cloud and Sales Cloud. Digioh’s new survey tool is fully integrated with both Marketing Cloud and Sales Cloud, allowing you to create customer feedback…
How to Pass UTM Parameters to Salesforce
If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you…
How to integrate Salesforce with Google Analytics (two options)
The recent partnership announcement between Google and Salesforce made big news, mainly because Salesforce Marketing Cloud (specifically Journey Builder) is the first external audience destination officially supported by Google. The Google Analytics 360 & Salesforce Marketing Cloud Journey Builder Integration…
How to create a custom email preference center for Salesforce Marketing Cloud
While convenient, the default Salesforce Marketing Cloud Preference center is missing several advanced features. For example, out of the box you can’t: Add custom branding Use a custom domain Trigger a survey to learn why someone unsubscribed Give subscribers a…
How to create back-in-stock notifications with Digioh (compatible with all shopping carts)
A simple tutorial going over how to create back-in-stock notifications with Digioh’s e-commerce personalization suite.
How to Trigger Salesforce Marketing Cloud Abandoned Cart Emails
About 70% of all online shopping carts are abandoned. That number represents a significant source of untapped revenue for stores that don’t have cart abandonment campaigns. Digioh is a form builder and cart abandonment solution that integrates with all major…
How to set up a Marketing Cloud triggered send with Digioh
What are some of the benefits of triggered sends? Triggered sends automate a manual process (and save time): instead of daily batch uploads to your list, instantly trigger an email when someone takes an action (e.g. submits their contact details…
How to submit to a Marketing Cloud data extension from a form
If you’re a Salesforce Marketing Cloud/ExactTarget user, you probably use data extensions to manage your lead and customer data. To capture lead information, you have several options: Use Marketing Cloud Smart Capture forms Build your own HTML forms Use third-party…