How to Build Landing Pages Integrated with Segment
Landing pages are an important tool for collecting first-party data from your site visitors, but to put this data to use, you need to sync it across your marketing stack. For a growing number of brands, Segment is the customer…
How to Integrate Your Preference Center with Segment
Preference centers allow email marketers to comply with regulations while reducing unsubscribes and cross-selling other newsletters. By putting subscribers in control of the email communication they receive, you help maintain the good health of your email program. 💡 If you…
How to Submit to a Marketing Cloud Data Extension from a Form
If you use Salesforce Marketing Cloud/ExactTarget, you probably manage your lead and customer data with data extensions. To capture lead information, you have several options: Use Marketing Cloud Smart Capture forms Build your own HTML forms Use third-party form builders…
How to Trigger Salesforce Marketing Cloud Abandoned Cart Emails
About 70% of all online shopping carts are abandoned. That number represents a significant source of untapped revenue for stores that don’t have cart abandonment campaigns. Digioh’s form builder and cart abandonment solution integrates with all major e-commerce platforms and…
How to create a custom email preference center for Salesforce Marketing Cloud
While convenient, the default Salesforce Marketing Cloud Preference center is missing several advanced features. For example, out of the box you can’t: Add custom branding Use a custom domain Trigger a post-unsubscribe survey to learn why someone unsubscribed Give subscribers…
How to integrate Salesforce with Google Analytics (two options)
The partnership announcement between Google and Salesforce made big news, mainly because Salesforce Marketing Cloud (specifically Journey Builder) is the first external audience destination officially supported by Google. The Google Analytics 360 & Salesforce Marketing Cloud Journey Builder Integration With…
How to Create Salesforce Marketing Cloud Surveys with Digioh
Until now it’s been a challenge to create a survey that’s fully integrated with Salesforce Marketing Cloud and Sales Cloud. Digioh’s website survey tool is fully integrated with both Marketing Cloud and Sales Cloud, allowing you to create customer feedback…
How to Pass UTM Parameters to Salesforce
If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you…
How to create back-in-stock notifications with Digioh (compatible with Shopify, BigCommerce, Magento, and more)
A simple tutorial going over how to create back-in-stock notifications with Digioh’s e-commerce personalization suite.