About 70% of all online shopping carts are abandoned. That number represents a significant source of untapped revenue for stores that don’t have cart abandonment campaigns.
Digioh is a form builder and cart abandonment solution that integrates with all major e-commerce platforms and ESPs, including SFCC/Demandware and SFMC. Our integration is flexible and customizable, so that you can seamlessly pass data to your lists or data extensions, in real time.
You can learn how Digioh enables Salesforce Marketing Cloud users to set up and trigger cart abandonment campaigns by watching the video above.
To improve the performance of your abandoned cart recovery efforts, we even offer a cart rebuild feature. This allows shoppers to save their cart to their email and easily continue shopping exactly where they left off when they return to your website. When you allow shoppers to return when it’s more convenient, you increase the chance that they’ll complete their purchase.
Digioh can collect emails for cart abandonment campaigns in various ways:
- For logged-in visitors
- Retrieve email from the user account
- For logged-out or new visitors
- Exit-intent lightboxes with special offers
- Through any other capture forms on your website
- Email merge tags (append email address to link URL in email newsletters)
- Cookies (from previous visits)
Digioh enables you to customize your email capture widgets with special rules for your shoppers who are in the EU to maintain GDPR compliance.
Our targeting options also provide the flexibility to tailor your abandoned cart widgets to visitors in other ways. For instance, if a shopper is viewing a certain type of product, you can use dynamic content to display a widget personalized with copy and creative that matches their interests. You can also pass this data into Salesforce Marketing Cloud to better tailor your cart abandonment emails, increasing the chance of conversion.
With the flexible cart abandonment solutions offered by Digioh, you can recover more revenue from abandoned carts. If you have any questions about SFMC, SFCC, or Digioh’s cart abandonment solution, don’t hesitate to reach out!