How to Create a Custom Preference Center for Salesforce Marketing Cloud
An oft-forgotten part of email marketing, the humble email preference center is a great way to mitigate unsubscribes, capture zero-party data, and provide your email subscribers with a good experience. Unfortunately, unlocking the full potential of your preference center usually…
How to integrate Salesforce with Google Analytics (two options)
The partnership announcement between Google and Salesforce made big news, mainly because Salesforce Marketing Cloud (specifically Journey Builder) is the first external audience destination officially supported by Google. The Google Analytics 360 & Salesforce Marketing Cloud Journey Builder Integration With…
How to Create Salesforce Marketing Cloud Surveys with Digioh
Until now it’s been a challenge to create a survey that’s fully integrated with Salesforce Marketing Cloud and Sales Cloud. Digioh’s website survey tool is fully integrated with both Marketing Cloud and Sales Cloud, allowing you to send customer feedback…
How to Pass UTM Parameters to Salesforce
If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you…
How to Grow Your Email List Fast with Coupons and Promotions
If you manage an eCommerce website, you know discounts and sales are a proven way to increase conversions and sales. One of the most popular ways to offer eCommerce discounts is to provide a coupon code in exchange for an email signup.
But to maximize conversions, you need to be strategic. A generic 10% off coupon for new email subscribers is a good start, but to really move the needle you need to offer targeted, personalized discounts.
With the right conversion tools for eCommerce, you can maximize email list growth with targeted promotions, personalized messaging, and dynamic content. For instance, you can:
How to create back-in-stock notifications for Shopify, BigCommerce, Magento, and other stores
A simple tutorial going over how to create back-in-stock notifications with Digioh’s e-commerce personalization suite.
How to set up a Marketing Cloud triggered send with Digioh
What are the benefits of triggered sends? Triggered sends save time by automating manual processes: instead of daily batch uploads to your list, instantly trigger an email when someone takes an action (e.g. submits their contact details to a form).…
How to delete all data on your users (GDPR)
With the launch of GDPR right around the corner, we thought it would be a good time to go over the process for deleting customer data from your Digioh account. Follow these steps to delete user data. Step 1 After…
How to Set Up a WooCommerce Pop-up on Exit or Timer for ExactTarget
If you use WooCommerce—the most widely-used eCommerce framework of all—then you certainly want to make the most of it. You can actually do just that—make the most of it—by using it in conjunction with ExactTarget. Digioh’s Lightbox makes this easy to implement…