What are some of the benefits of triggered sends?
- Triggered sends automate a manual process (and save time): instead of daily batch uploads to your list, instantly trigger an email when someone takes an action (e.g. submits their contact details to a form).
- They also earn higher open rates. Because they’re prompted by an action taken by the individual user, users receive these emails at a moment when the email content is most relevant. This makes recipients more likely to open these emails. For instance, the first email after someone signs up typically has the highest open rate, so removing delays can help maximize your open rate.
There’s one main drawback to triggered sends: If you’re not comfortable setting up an API call, setting up a triggered send can be challenging and time-consuming.
This is where Digioh comes in. Digioh is a form builder that’s deeply integrated with Salesforce Marketing Cloud (and Commerce Cloud). Digioh’s drag-and-drop form editor allows you to create custom brand-compliant forms (including lightboxes, banners, inline widgets, quizzes, progressive forms, surveys and more).
Digioh gives you the ability to add unlimited form fields (text fields, dropdown fields, date fields, and hidden fields) so you can collect as much data as you need. Each form can integrate with data extensions and lists (as many as you want to include). The Digioh-SFMC/SFCC integration is designed to be flexible and customizable, allowing you to set up the forms and sends that best fit your audience.
Even better, you can set up a triggered send without worrying about the technical back-end details; Digioh makes it completely seamless.
You can watch the video at the top of this post to see for yourself just how simple it is to trigger email sends with Digioh’s Salesforce integration.
Learn more about our integration with Marketing Cloud and please don’t hesitate to ask us any questions about triggered sends or Marketing Cloud; we’re happy to help!