If you use Salesforce (or another CRM) to track your website leads, by default you won’t have all the detailed information about their conversion path. Tracking form fills is a start, but to truly understand where your leads come from, you need to connect Salesforce to your Google Analytics account and pass UTM parameters to Salesforce.
Pass UTM Parameters by Syncing Google Analytics with Salesforce Sales Cloud or Marketing Cloud
Digioh enables you to sync your Google Analytics data with Salesforce (both Sales Cloud and Marketing Cloud) for advanced behavioral targeting campaigns across email, paid advertising, and personalized onsite messaging. Unlike other connectors, Digioh’s Salesforce integration allows you to pass various forms of Google Analytics data, including UTM parameters, custom segments, eCommerce data, and Goal Conversions.
Digioh gives you a complete picture of each touchpoint in a lead’s conversion path. For example, if a visitor comes via a CPC click from Google Ads, Digioh passes the ad campaign’s UTM parameters (plus other user data) into Salesforce for that specific record. Then, if they come back via an organic branded search to request a demo or purchase an item, Digioh passes this data too. That way, when you run a Salesforce report, you can attribute the conversion to the organic search and the first visit to the ad click.
Now you can know end-to-end how people come to your site and which marketing channels are working for you. All data will be visible in Salesforce for each lead and customer record, providing a powerful way to know where to spend your ad dollars and focus your marketing.
How to Set up Your Google Analytics/SFMC Integration
All it takes is one line of JavaScript. There’s no need for custom development on your end, no need to modify Google Analytics, and no need to modify Salesforce or Marketing Cloud. Digioh JavaScript is fast, safe, and asynchronous, so it’s very easy to set up, and it won’t slow down your site.
Digioh supports both Google Analytics Universal (free) and Google Analytics 360, which means you can start passing data quickly, no matter which version you’re using.
Advanced Targeting for Salesforce Marketing Cloud Users
In addition to our data synchronization features, we offer more advanced targeting features for users of Salesforce Marketing Cloud. For example, Digioh can push data (such as GA custom segments) into your Marketing Cloud data extensions, and even trigger Journeys and Google Ads/social media ads to retarget your website visitors.
In this example, if someone browsed tents on your site without making a purchase, they’ll be added to a custom “Tent Purchase intent” GA segment. Through the integration Digioh can update that visitor’s record in Marketing Cloud and trigger an email. That email could offer 10% off on all tents as an incentive to complete checkout.
Digioh also allows you to target users on your site with personalized content based on GA segments. For instance, you could target your “Tent Purchase Intent” segment with a dynamic banner or pop-up offering that same “10% off on all tents” promotion. This level of personalization can significantly boost your conversions and revenue.
Turn Data into Revenue by Passing UTM Parameters, Custom Segments, and Other GA Data to Salesforce
Digioh doesn’t just pass UTMs to Salesforce; it makes your Google Analytics data actionable, allowing you to target users with relevant offers, trigger personalized communication across channels, and drive sales. To learn more about passing GA data into Salesforce, feel free to reach out!
