About 70% of all online shopping carts are abandoned. That represents a significant source of untapped revenue for stores that don’t have cart abandonment campaigns.
Digioh’s form builder and cart abandonment solution integrates with all major e-commerce platforms and ESPs, including Salesforce Commerce Cloud/Demandware and Salesforce Marketing Cloud. The flexible, customizable integration allows you to seamlessly pass data to your lists or data extensions in real time.
You can learn how Digioh enables Salesforce Marketing Cloud users to set up and trigger cart abandonment journeys by watching the video below. Or, keep reading to see how you can improve your Salesforce abandoned cart emails with advanced personalization and targeting.
Collect Emails for Cart Abandonment Campaigns
Of course, you can’t trigger abandoned cart email campaigns if you don’t have a subscriber’s email address. That’s why Digioh can collect emails for cart abandonment campaigns in various ways:
- For logged-in visitors
- Retrieve email from the user account
- For logged-out or new visitors
- Exit-intent lightboxes with special offers
- Collect emails through interactive content, such as product recommendation quizzes
- Capture email entered in the first step of check out (via JavaScript event listeners)
- Read emails collected through any other capture forms on your website
- Email merge tags (append email address to link URL in email newsletters)
- Cookies (from previous visits)
Pass Shopping Cart Items to SFMC to Trigger Personalized Cart Abandonment Emails
Once you’ve captured the email, you can set up your cart abandonment campaigns in Salesforce.
Whether you use Commerce Cloud, Shopify, Magento, BigCommerce, Miva, or even in-house eCommerce solutions, Digioh can read the items in a shopper’s cart and pass these items to Salesforce. You can use this data to personalize your cart abandonment emails, increasing the likelihood of recovery.
As you set up your cart abandonment triggers, remember to think about the timing of your emails. Cart abandonment emails should be triggered after a user is finished shopping for the session, but before they’ve had a chance to find their items on another site. Typically, sending an abandonment email about one hour later results in optimal conversions, but you should test your campaigns to be sure.
Also, make sure to set up your abandoned cart campaigns so that you don’t send abandonment emails to users who have completed their purchase!
Add One-Click Cart Rebuild to Your SFMC Abandoned Cart Emails
To improve the performance of your abandoned cart recovery efforts, add a cart rebuild feature to your emails. This allows shoppers to save their cart to their email and easily continue shopping exactly where they left off when they return to your website.
When you allow shoppers to return when it’s more convenient, you increase the chance that they’ll complete their purchase.
Cart Abandonment and GDPR
With Digioh, you can customize your email capture widgets with special targeting rules for EU shoppers. This allows you to create cart abandonment campaigns while still maintaining GDPR compliance.
Digioh’s targeting conditions allow you to target site visitors by country, state, or city. You can set up custom capture widgets for users in certain regions to ensure that your capture forms have all of the necessary opt-in language and checkboxes (in your shoppers’ local language). This can also help you maintain compliance with current and future privacy legislation at the state level, such as CCPA.
Finally, Digioh can detect visitors in these regions, as well as whether these users are logged into your site, and trigger cart abandonment campaigns to these visitors accordingly.
Personalized Abandoned Cart Journeys for Salesforce
Using form personalization and targeting, you can tailor your abandoned cart widgets to visitors in other ways. For instance, if a shopper is viewing a certain type of product, you can use dynamic content to display a widget personalized with copy and creative that matches their interests. You can also pass this data into Salesforce Marketing Cloud to better tailor your cart abandonment emails, increasing the chance of conversion.
With the flexible cart abandonment solutions offered by Digioh, you can recover more revenue from abandoned carts. If you have any questions about SFMC, SFCC, or Digioh’s cart abandonment solution, don’t hesitate to reach out!
